Digital Marketing Specialist (Immediate Start)
Geelong - Full-Time, Hybrid (Work from Home + Co-working Space)
We're Viewpoint Digital Media, a Bellarine Peninsula and Geelong-based digital marketing agency helping local businesses grow through clear strategy, thoughtful execution and genuine care.
We're looking for an experienced Digital Marketing Specialist who can confidently manage campaigns end-to-end, contribute to strategy, and enjoy working as part of a supportive, down-to-earth team.
You'll work with a wide range of clients and collaborate closely with our marketing team, balancing hands-on execution with strategic thinking. If you enjoy doing quality work, love the fast pace of the digital marketing and keeping things ego-free, you'll fit right in.
Why you'll like working at Viewpoint
* Hybrid flexibility – work between home and our Geelong / Queenscliff co-working space.
* Meaningful work – your campaigns will genuinely help local businesses grow.
* A great team – professional, warm, collaborative and ego-free. We also have regular fun team building days including trivia
* Room to think – strategy matters here, not just execution.
* Exposure – work across a variety of industries and clients.
About the role
This is a hands-on role suited to someone with a minimum of 2 years' experience, ideally within an agency environment.
You'll bring:
* Solid experience with Google Ads, Meta Ads and social media scheduling tools.
* Strong copywriting, creative and problem-solving skills.
* Experience using Google Analytics (GA4), Meta Business Manager and Google Tag Manager.
* Confidence communicating directly with clients (clearly and without jargon).
* A proactive mindset and genuine care for the work you deliver.
* A practical approach to using AI as a tool to work smarter, not as a replacement for thinking.
* Entrepreneurial Operating System (EOS) experience (bonus).
You'll report to our Operations team and work closely with others across the business.
What you'll be doing - the fun stuff
Planning & campaign delivery
* Plan and deliver digital marketing strategies across:
* Google Ads
* Meta Ads (Facebook & Instagram)
* LinkedIn Ads
* SEO, AEO & GEO
* Social media (Facebook, Instagram, LinkedIn)
* Email marketing
* Execute multi-channel campaigns, bringing paid ads, SEO, content and social together.
* Monitor and adjust approved ad spend to maximise performance (and avoid wasted budget, clients appreciate that).
SEO, websites & content
* Conduct keyword research, tracking and benchmarking
* Audit websites and prepare clear, practical recommendations (no fluff)
* Upload and publish blogs using best-practice SEO
* Work confidently across WordPress, Squarespace, Wix and Shopify
* Optimise content for web and social platforms
Copy, creative & brand
* Write clear, effective copy for ads, websites, blogs and social media
* Maintain a consistent, engaging brand voice across platforms
* Create ad copy and design briefs for campaigns
* Create and update Canva designs
* Support creative testing, including A/B testing
Performance & reporting
* Use Google Analytics / GA4 to track performance and uncover insights.
* Assist with monthly client performance reports, including recommendations for the months ahead.
* Track performance, audience growth and campaign outcomes.
* Lead or support performance conversations with clients, explaining results clearly and discussing next steps.
Strategy, collaboration & growth
* Contribute meaningfully to digital marketing strategies, not just execution.
* Collaborate with marketing and web teams to deliver joined-up outcomes.
* Work with clients to build data-driven digital strategies.
* Stay across industry trends, platform updates and best practices.
* Work towards relevant certifications (including Meta certifications).
* Follow existing systems and processes, and share ideas to improve them.
How to apply
Send us your resume and cover letter that includes why you'd be a great fit for Viewpoint.
We're not looking for "just another marketer." We're looking for someone who cares about their work, enjoys working with people, and wants to do marketing properly.