Lead Content Strategist
Craft compelling content that powers national fundraising and brand campaigns, coordinating storytelling that inspires Australians to support children in need.
This is a purpose-driven role within a collaborative team creating brighter futures for disadvantaged children. As Lead Content Strategist, you will craft engaging content across multiple channels, working closely with internal teams to ensure seamless delivery of marketing campaigns.
* Craft and coordinate content requirements and delivery schedules across marketing campaigns.
* Collaborate with cross-functional teams to manage the sourcing, consent and approvals of content.
* Develop impactful copy and audience-focused content for digital channels and fundraising campaigns.
* Support the creation and maintenance of content toolkits, databases, workflows and resources.
* Ensure consistent application of brand tone, storytelling frameworks and ethical guidelines.
* Build strong relationships across marketing, communications, story, research and fundraising teams.
* Liaise with external agencies to manage content production timelines and approvals.
* Maintain content systems including Digital Asset Management platforms.
* Analyse and report on content performance to inform planning and improvements.
* Research emerging trends and contribute ideas for content innovation.
About You:
* You are a creative and organised professional with a keen eye for detail and storytelling.
* You thrive in fast-paced environments and enjoy juggling multiple priorities.
* Driven by purpose, you are passionate about using content to make a meaningful social impact.
Required Skills and Qualifications:
* 3+ years' experience in content marketing or campaign coordination.
* A background in fundraising or campaign coordination alongside fundraising teams.
* A tertiary qualification in marketing, communications or a related discipline.
* A proven ability to manage content-heavy projects in fast-paced, multi-stakeholder environments.
Benefits: This role offers a unique opportunity to work with a purpose-driven team, making a meaningful social impact through compelling content.
Others: If you're passionate about using content to drive positive change, we encourage you to apply for this exciting opportunity.