For an SEO Specialist to join the team at IntoWork Australia, with offices in Northcote VIC or Milton QLD, this is an excellent opportunity for a highly motivated and enthusiastic individual to contribute to the digital growth of the IntoWork Group.
Company
IntoWork Australia is the leading national provider of Employment, Skills, Education and Support services that support economic and social participation. Everything we do, including our range of tailored pathways for individuals and workforce solutions for employers, is underpinned by our vision - 'Vibrant Futures' - for our staff, service users, and business clients.
About the role
The SEO Specialist role is an excellent opportunity to grow your career by driving strategic and tactical SEO initiatives across a diverse group of businesses. You will be instrumental in enhancing the visibility and performance of IntoWork's online platforms, increasing organic traffic, and improving audience engagement.
Sitting within the Group Marketing and Communications team, and reporting to the Digital Analyst, you'll collaborate with internal stakeholders and external partners to deliver data-informed, creative, and results-oriented SEO strategies.
Responsibilities
* Develop and implement SEO strategies to grow organic traffic across all Group websites
* Conduct keyword research and competitor analysis to inform content and optimisation
* Perform technical SEO audits and resolve issues like broken links and slow page speeds
* Collaborate on high-quality, SEO-optimised content and maintain a content calendar
* Build and manage a portfolio of high-quality backlinks
* Optimise websites for local search and manage business listings
* Use tools like Google Analytics, Search Console, and SEMrush to track performance
* Conduct regular content audits and refresh outdated material
* Integrate SEO strategies with social media efforts
* Stay updated on SEO trends, algorithm updates, and the impact of AI on search
Qualifications
* Bachelor's degree in Marketing, Communications, Computer Science, or related field
* 2+ years' experience in SEO with a strong track record of results
* Proficiency in keyword research, content optimisation, and SEO tools
* Strong analytical and communication skills
* Knowledge of HTML, CSS, and basic web development concepts
* Experience with local SEO and managing business listings
* Familiarity with SEO trends and algorithm updates
* Experience in the not-for-profit or recruitment sector is highly desirable
Applicants must be eligible to work in Australia. Current Working with Children and National Police Checks are required and can be arranged for the suitable applicant.
Application
Click 'Apply for this job' if you meet the above criteria. Only shortlisted applicants will be contacted.
For a confidential discussion about the role, please contact Recruitment Consultant Rish Alexander at: ***************@findstaff.com.au
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