Company Description
Established in 2012, Pinnacle Drinks exclusively partners with winemakers, growers, brewers and distillers to deliver some of the world's leading brands across the wine, beer and spirits categories.
We are proud to be part of the Endeavour Group – Australia's leading retail drinks and hospitality business united around the common purpose of 'creating a more sociable future together.
Job Description
* Love what you do and leave your mark
* Be based in either Sydney, or Melbourne in this hybrid opportunity
* 7 Month Fixed Term position
As the Senior Brand Manager for Spirits & RTDs you will lead portfolio planning and develop strategic plans, innovation and NPD within the Spirits portfolio. This includes building portfolio and brand plans to build performance and drive equity for the Pinnacle Drinks owned and exclusive brands.
You'll be required to lead the portfolio strategy - across customer, category, segment, NPD and brand thinking. This includes developing brand plans and innovation based on analysis of category, customer, and brand performance.
The role is key in planning launches, promotions, advertising, PR, and events, in alignment with the Head of Marketing's strategic direction. The Senior Brand Manager also tracks results, conducts ad hoc consumer research, and manages ongoing internal communications with key stakeholders.
With support of your direct report you will develop and execute annual brand and activation plans for owned and exclusive partner brands to boost performance and equity of Pinnacle Drinks brands.
You will be joining a friendly entrepreneurial group who encourage fresh ideas and out of the box thinking.
Sound good? Read on.
Here is a taster of what you can expect in this role:
* Strategically lead, guide, develop, and empower your direct report.
* Channel & content planning for each brand within your portfolio.
* Use data driven insights to form strategic decisions and campaign development
* Lead portfolio development by working with the retail brand teams, Sourcing and Business Development teams to deliver NPD and brand refreshes aligned to category pillars
* Lead the development of new product concepts aligned to market opportunities and customer needs and drive product development from conceptualisation to launch
* Work collaboratively with internal Business Teams to deliver input and sign-off on new product launches
* Lead and implement successful product launches by working with the Business Development and Sourcing teams to manage NPD communication to all channels.
* Lead the marketing for our export brands including developing the brand portfolio for key international markets and distributors
* Become an expert on the market, consumers, customers & competitors.
* Build great relationships with external agency partners, internal stakeholders in marketing and commercial functions, and International teams.
* Financial management including management of budgets, building annual budgets, cost optimisation, accounts, quotations and reconciliations.
Qualifications
Now let's talk about you:
* A real passion for the drinks business
* 5–7 years of leadership and hands-on experience within the spirits category, with a deep understanding of consumer behavior, competitive landscape, and market dynamics.
* Demonstrated ability to think strategically and act independently to drive brand-specific objectives using deep category expertise.
* Strong understanding of the Spirits market landscape, including customer segmentation, product dynamics, and evolving consumer trends and needs.
* Proven experience in building successful spirits brands and executing effective supporting activities, such as PR, content creation, and merchandising.
* Skilled in developing brand architecture and leading new product development (NPD) initiatives within the Spirits category.
* Strong leadership presence in category management, with the ability to align and influence a broad range of internal and external stakeholders.
* Excellent communication and interpersonal skills, with a consistent track record of influencing outcomes across multiple teams.
* Highly self-motivated with strong organizational and time-management capabilities.
* Commercially minded, with a focus on delivering measurable outcomes through brand performance, portfolio growth, and equity development.
* Creative approach to brand planning, from concept development to campaign execution, aligned with strategic goals.
* Experienced in customer analysis, market research, and above-the-line (ATL) marketing execution.
* Ability thrive in a fast paced, dynamic environment and adapt to changing priorities
The benefits are good too
* We offer flexible working in every sense
* An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
* Monthly meeting-free days
* Your health and wellbeing is your most important asset, and as one of our valued team members, it's our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
* Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.
Additional Information
We are together creators
With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.
We're all about creating a more sociable future - for our customers and each other. If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.
You can learn more about working with us on LinkedIn or at
Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.
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