Technical Sales Representative
Are you passionate about sales and eager to represent a product portfolio that makes a real difference in people's lives? If so, this opportunity could be the perfect fit for you.
About Us
Food Action is a Perth-based importer, wholesaler and distributor of premium food and beverage products. We source the finest fruits, specialty foods, and beverages both locally and internationally. Our portfolio includes innovative solutions and a diverse range of superfoods, organic, wild, gluten-free, and vegan-friendly products.
We pride ourselves on building long-term partnerships and fostering a collaborative and supportive work environment where initiative and integrity are valued.
About the Role
As a Technical Sales Representative, you will be responsible for driving growth within your territory and maintaining strong customer relationships across the food service and retail industries.
Key Responsibilities
* Build and maintain relationships with a diverse client base, understanding their business needs, ordering cycles, and sales requirements.
* Prospect and secure new customers across supermarkets, restaurants, hotels, cafes, catering companies, and specialty retailers.
* Deliver excellent customer service, including order management, issue resolution, and proactive client support.
* Drive sales growth by developing new stockists and increasing order volume with existing customers.
* Coordinate timely delivery of sales orders and ensure client satisfaction with goods and services purchased, and any problems arising.
* Work with the marketing team to implement promotional campaigns, product launches, and merchandising events.
* Monitor market trends, consumer preferences, and competitor activity to identify opportunities.
* Achieve and exceed agreed sales targets and KPIs.
* Quoting and negotiating prices and credit terms, and completing contracts and recording orders.
* Reporting to sales management on sales made and the marketability of goods and services.
**Key Skills & Experience
Must-Have:**
* Proven at least 1 year experience in sales, preferably within food distribution, FMCG, or related industries.
* Strong relationship-building and communication skills with a wide customer base.
* Ability to work independently, meet sales targets, and manage a sales territory effectively.
* Computer literacy (Microsoft Office, CRM systems).
* Valid driver's license and professional presentation.
Qualifications
* Bachelor in Marketing or Business Administration.
Desirable:
* Knowledge of WA food service and catering supply channels (including mining catering).
* Experience in specialty or health-conscious food categories.
* Previous merchandising and promotional campaign experience.
Why Join Us?
* Competitive base salary ($76,515 - $80,000) with sales incentives.
* Ongoing training and career development opportunities, including progression into Key Account Management or Sales Leadership.
* Be part of a passionate and innovative team that values collaboration, initiative, and continuous improvement.
* Exposure to a diverse and exciting portfolio of products that are shaping the future of food.
How to Apply
If you're driven to succeed in sales and want to join a dynamic team with products that truly make an impact, we'd love to hear from you.
Apply with your detailed resume to
For any questions, contact Xavier Lemos on
Only shortlisted candidates will be contacted.