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ANZ Field Marketing Manager
Job Description
Manage the development, delivery, and analysis of integrated go-to-market programs for a country that include all products, solutions and services sold in the country; all customer segments; and all types of partner marketing. Manage the development/delivery/analysis of integrated go-to-market (GTM) programs for a country. Typically found in small countries/sub-regions where the infrastructure does not allow for specialization, so the role must support all GTM activities within that country. Includes all products/solutions/services sold in the country, all customer segments (horizontal, vertical/industry, key accounts) and all types of partner marketing (channels, alliances, sponsorships, promotional).
Responsibilities
* Develops and secures approval for GTM plans and budgets.
* Directs cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.
* Develops offering/segment messaging and manages/monitors delivery of same.
* Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
* Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.
* Develops closed-loop post- analysis for marketing programs and identifies/executes indicated actions.
* Performs marketing support activities as needed, e.g. Siebel MRM/CRM, PO and accrual management. Collateral fulfillment.
* May manage business relationships with advertising, direct marketing and/or marketing research vendors.
* Assists Sales with development of sales training materials.
* Assists Sales with retailer/reseller account calls/development.
Education and Experience Required
* BA or BS in Marketing or related field, MBA preferred.
* 7+ years marketing experience including offering marketing, segment marketing and partner marketing.
* Agency, sales and/or channel experience a plus.
Knowledge and Skills
* Expert knowledge of marketing principles, practices, tactics and tools.
* Expert knowledge of offering, segment, partner and account-based marketing.
* Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
* Well-developed understanding of the industry, offering categories and company offerings/strategy.
* Solid project and budget management skills.
* Strong analytical skills.
* Excellent interpersonal skills.
* Ability to build, manage and influence virtual teams.
* Ability to interface effectively with all levels of management and functional disciplines.
* Strong influencing and consensus-building skills.
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