About Lyka:
Lyka was founded in 2018 by Anna Podolsky, inspired by her dog, Lyka, who was suffering from chronic health issues despite being on “premium” kibble. Together with Gabriel Guedes (COO) and Dr. Matthew Muir (Integrative Veterinarian), they built Lyka from the ground up with one core belief: better food can radically improve a pet’s healthspan and quality of life .
Lyka’s meals are vet-formulated and gently cooked from real food ingredients. Delivered via a flexible subscription model, Lyka meals have driven remarkable improvements for tens of thousands of customers, supporting gut health, reducing intolerances, improving energy and mobility, and even promoting hair growth.
What began as home-cooked meals has since scaled into one of Australia’s fastest-growing consumer companies, a vertically integrated, tech-enabled brand that is transforming pet health nationwide.
Lyka now operates from two offices, Sydney (HQ) and Melbourne, with three state-of-the-art food production facilities (two in Sydney, one in Melbourne) and a growing national footprint.
At Lyka, we’re not just selling pet food—we’re pioneering a new standard of wellness for pets. With strong product-market fit, deep customer love, and a track record of rapid growth, we’re now entering our most ambitious chapter yet: building a generational brand and category-defining business with global impact.
The Opportunity:
As Lyka’s CMO, your mission is to build a scalable, high-performance marketing function that delivers world-class execution, brand leadership, and sustainable growth.
You’ll take ownership of an 8-figure and rapidly growing market budget, and lead a multidisciplinary team of 20+ across Brand, Creative, Growth, Lifecycle, and (soon) Product Marketing. Your focus will be on orchestrating a system that drives measurable business outcomes —balancing near-term performance with long-term brand equity.Build Lyka into a ubiquitous and trusted household name. Spearhead the creation and growth of the new ‘real food for pets’ category, significantly increasing the percentage of pet parents feeding real food diets versus the kibble status quo.
* Drive aggressive acquisition and revenue targets, delivering on both top-line growth and budget goals. Own and optimise Lyka’s full funnel, from cold audience awareness to loyal, engaged customers
* Be directly responsible for a significant marketing budget. Apply commercial rigour across all marketing decisions, with focus on CAC, LTV, payback windows and channel attribution
* Lead Lyka’s market positioning, messaging, and narrative, ensuring it is consistently informed by market and customer insights. Embed a clear, compelling brand voice across all customer touchpoints and communications
* Drive deeply engaging, personalised journeys that drive acquisition, retention, reduce churn, and grow LTV through CRM, content, and customer education
* Lead Lyka’s in-house creative team to produce distinctive, high-performing, and brand-aligned creative assets that drive growth and engagement across all funnel stages
* Own the commercial ramp-up for Lyka’s new vertical brand
* Support Lyka’s strategic expansions, such as international expansion
* Build, coach, and inspire a best-in-class marketing team, fostering a culture of excellence, creativity, data-driven decision making, and high performance
* Serve as a key member of the executive team, working closely with the CEO, COO/CFO, and other leaders on company-wide strategy, commercial planning, people strategy, and shaping Lyka’s culture
Requirements
* Proven marketing leader with 15+ years of experience, including senior/ executive leadership in high-growth B2C environments
* Demonstrated success in leading brands through aggressive growth phases at scale (>$’00Ms revenue), while maintaining brand integrity and customer love
* Expertise across performance marketing, brand, lifecycle, and creative—with experience managing multidisciplinary teams
* Strong data centricity and commercial acumen, able to work with complex and ambiguous data with a strong understanding of business growth levers including CAC and LTV, and experience with budgeting and forecasting
* Experience building customer-centric, storytelling-led brands that punch above their weight culturally, strongly tied to market and customer insights
* Deep experience owning digital funnels, ideally within a D2C or e-commerce context
* Comfortable operating strategically and tactically—can zoom out to shape strategy and zoom in to problem-solve with teams
* Thrives in fast-paced and ambiguous environments, energised by building
* Track record of hiring, coaching, and retaining high-performing talent
* Previous experience working with founders is a plus
* Passionate about Lyka’s mission to improve the healthspan of pets, with a deep personal connection to our vision of changing the status quo for pet wellness
Benefits
* Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
* Growth and Development – Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expand. We provide an annual L&D budget for you to continue your personal development.
* Work for a sustainability-focused company – we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet wellness company and we’re always looking at ways for us to improve sustainability practices.
* Be part of a diverse top-talent team, coming from widely different backgrounds and geographies.
* Up to 18 weeks of paid parental leave top-up
* Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work
* Pupper parent support to care for your furry friends – flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training and care to help them live their best life!
We are committed to building inclusive and diverse teams
Lyka is an equal-opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.