Position Summary
Create the unthinkable and #ReimagineYourFuture with Samsung, one of the most successful and fastest growing technology companies in the world. We are a dynamic business, launching an incredible number and range of new products every year. We firmly believe that our product ecosystem and portfolio of innovation set our brand apart.
We have an opportunity for you to join Samsung Electronics Australia to make a difference as our Digital Experience and Affiliate Marketing Specialist in the Online Business (OB) division.
In this role, you will oversee the translation of regional strategy into customer experiences and sell-out programs supported by media and affiliate marketing. You will create innovative, end-to-end marketing approaches to drive awareness and adoption of our sell-out platforms.
You will drive and execute campaigns across media and various affiliate marketing channels and partners, as well as lead new initiatives such as live commerce and influencer marketing. The ideal candidate should have strong experience creating & executing online experiences and the ability to bring a data-driven marketing mindset to the business, ensuring a continual drive toward business objectives.
Role and Responsibilities
Digital Marketing
* Lead the development and implementation of Media & Affiliate Marketing strategies to build awareness, education and adoption of sell-out platforms
* Coordinate and support Live Commerce and commercial influencers program to support overarching strategy
* Work closely and align activities with Sales, Content, UX, and brand teams, and partner with them on the flawless delivery of OB-focused campaigns
Experience Design and Implementation:
* Translate strategy into features and programs that can add incremental revenue
* Develop and optimize customer experience and journeys and collaborate with cross-functional teams (e.g., product, marketing, support) to design and implement exceptional customer experiences.
* Collaborate cross-functionally to implement new features and sell-out/subscription platforms
* Ensure proper testing is performed before feature/platform launch
* Manage subscription and sell-out platforms in coordination with the Operations Manager
Thought Leadership and Market Intelligence
* Develop and maintain experience guidelines and standards to ensure consistency across all touchpoints.
* Analyse customer feedback and data to identify opportunities for experience improvement and implement user testing and feedback loops to validate and refine experience designs.
* Stay up to date on latest e-commerce trends and act as a thought leader for the team
* Benchmark competitor sell-out platforms and subscription services
External Partnerships Management
* Identify key partners that will enable the implementation of subscription and sell-out platforms
* Manage partner relationships and projects involving key partners, including timelines, budgets, and execution
Skills and Qualifications
* 6+ years of experience in affiliate marketing, digital content and experience marketing, and/or live commerce
* Experience in partners management, with proven ability to impact ROI
* Ability to work effectively in a fast-paced and dynamic environment.
* Proficiency in Excel and PowerPoint
* Strong problem-solving and analytical abilities.
* Experience working on A/B testing and/or fields related to Behavioural Economics and UX/UI design psychology is not required, but will be a plus
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