The CompanyOur client is a leading digital e-commerce business in the online wagering sector. Due to an internal secondment, there is a contract opportunity that has opened up to join a high performing Search team.The roleThis is an exciting opportunity for an SEM and Performance Manager to join this leading organisation on a 12-13 month contract. Reporting to the Head of Search, this role will look at the execution of seasonal, high impact, high volume Search campaigns as well as driving organic app performance for greater visibility and increased downloads. Leading a team of 4, strong experience across team leadership and development is essential.Key AccountabilitiesLead and optimise Paid Search strategies across Web and App platforms, ensuring budget and conversion targets are metProven experience and knowledge around measurement and attribution and being able to distinguish the return and conversionBuild and execute an experimentation an experimentation roadmap testing new products, features and customer centric hypotheses which foster innovation and growthCreate annual SEM channel budgetsLead a team of 4, responsible for their development within their roles and business, performance reporting and development plans as well as work prioritisationDevelop and update the business' ASO strategy and internal workflows which grow organic visibility and increase downloads on both Apple and Google Play app storesDeliver regular performance reports, prepare ad-hoc performance and initiative materials for presentation to Media Teams or key stakeholders across the businessTravel to Melbourne will be required - Quarterly and more often during peak seasonsTo be successful in this role you will have:Proven experience and strong working knowledge of Google Ads, Bing Ads, Apple Search Ads essentialStrong working knowledge of organic app store strategies, ranking factors and ASO toolsStrong team leadership experience with proven experience looking at team development, work prioritisation and managing up, down and across.Strong understanding of SEO and how Paid and Organic work best togetherExperience working across PowerBI, Google Analytics, SQL, Excel, MMPs (AppsFlyer)Why Apply?Great opportunity to work for a reputable brand going through growthGreat role remit and opportunities within the organisationDiverse organisation with a strong cultureNext StepsIf you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY.Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to apply.
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