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Digital marketing executive

Melbourne
Liberty Belle Rx
Marketing Executive
Posted: 11 February
Offer description

Location: Full-time, on-site – 504/506 Toorak Road, Toorak VIC 3142

Salary: $85,000–$95,000 pending experience + super

Reports to: CEO & Global Digital Marketing Manager

About Liberty Belle Rx

Liberty Belle Rx is a results-driven, clinical skincare brand founded by plastic surgeon Dr Chris Moss and Andrea Moss. Backed by science and clinical expertise, we develop high-performance skincare formulated to deliver real, measurable results.

As the business continues to expand globally, we are seeking a Digital Marketing Executive to support the execution of digital marketing initiatives, product launches, and brand campaigns across key markets.

The Role

This is a hands-on role suited to a digital marketing professional who has a passion for male/female skincare with 3–4 years' experience and is highly organised, execution-focused, and confident working across content, social, and digital channels.

Reporting to the CEO and Global Digital Marketing Manager, you will play a key role in the day-to-day delivery of digital marketing activity, supporting brand growth while maintaining consistency, quality, and clinical credibility across all digital touchpoints.

Key Responsibilities

Digital Marketing & Campaign Execution

* Support digital marketing campaigns across paid social, organic social, EDM, and PR
* Support product launches, brand initiatives, and seasonal campaigns
* Ensure brand consistency and adherence to clinical positioning across all digital platforms
* Manage briefs, timelines, and deliverables to ensure campaigns are delivered on schedule

Content & Social Media

* Support content planning, scheduling, and execution across social media platforms
* Coordinate and assist with content shoots, briefs, and asset management
* Film and edit content for organic and paid social, with a strong focus on Meta platforms
* Assist with copywriting for EDMs, social captions, website updates, and digital marketing collateral

Influencer & Community Support

* Support influencer seeding and partnership activity in line with brand guidelines
* Manage gifting lists, outreach coordination, and campaign tracking
* Assist with reporting and analysis of influencer performance

Digital & E-commerce Support

* Support website updates, promotions, and product uploads
* Assist with email marketing campaigns and CRM coordination
* Track digital campaign performance and prepare reports and insights

Marketing Operations

* Coordinate approvals, timelines, and workflows across internal teams and external partners
* Maintain marketing calendars, trackers, and digital asset libraries
* Provide ad hoc support to the marketing team and CEO as required

About You

* 3–4 years' experience in a digital marketing role (agency or in-house)
* Degree in Marketing, Communications or other related field
* Experience within beauty, skincare, wellness, or a regulated/clinical brand is highly regarded
* Strong content creation and video editing skills
* Solid understanding of digital marketing channels, particularly social and EDM
* Highly organised with strong attention to detail
* Confident communicator with excellent written and verbal skills
* Proactive, adaptable, and comfortable working in a fast-growing business
* Able to manage multiple priorities and deadlines

Key Platforms & Tools

Experience across some of the following platforms and tools will be highly regarded:

* Meta Business Suite
* Shopify
* Klaviyo or similar EDM/CRM platforms
* Google Analytics (GA4)
* Canva and/or Adobe Creative Suite
* TikTok and TikTok Ads (desirable)
* Project management tools (e.g. Asana, Monday, Notion)

Why Join Liberty Belle Rx

* Opportunity to work with a globally growing, doctor-founded clinical skincare brand
* Close collaboration with senior leadership and founders
* Broad exposure across digital marketing, content, and e-commerce
* Supportive and professional team environment
* Product allowances and staff benefits, including complimentary skincare

Please email your CV and a brief cover letter outlining your relevant experience, key achievements, and interest in clinical skincare to tahlia@libertybelle.com.au

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