Marketing Strategist
Our team seeks a versatile marketing specialist to shape and deliver our marketing strategy.
This role involves activating campaigns end-to-end, elevating brand positioning, engaging media, and driving communications initiatives that showcase the region and grow visitation.
Key responsibilities include:
* Developing and delivering marketing strategies that promote the region's products, events, and visitor experiences
* Creating and managing brand assets, content, and communications across various channels
* Collaborating with industry stakeholders and media to raise the profile of the region
* Contribution to strengthen the region's brand and visitor economy through fresh ideas and innovation
Applicants should have experience in a marketing role, preferably within the events, tourism, media, or creative agency setting. A track record of developing and delivering successful marketing campaigns is essential, as is excellent communication skills and stakeholder/client management experience. Proficiency in digital marketing, social media platforms, and content/creative management is also required. Strong understanding of brand management and equity development is key.
The Orange Region offers:
* A vibrant community with a thriving food and wine scene
* A supportive team environment that encourages creativity and innovation
* Autonomy and flexibility in a collaborative workspace
* Lifestyle opportunities including surfing, hiking, and exploring regional NSW
Our organization is an equal opportunity employer. If you are passionate about making a difference for regional NSW tourism, we encourage you to apply for this exciting opportunity.