EzLicence is Australia's largest marketplace for booking driving lessons. Launched in 2018, our platform enables learners to find, compare, and book driving instructors online, providing an end-to-end solution for over 1500 active driving instructors to manage and grow their businesses.
We are a proud South Australian success story, facilitating over 30,000 bookings per month. In Australia, we are now 13 times larger than our biggest competitor and expanded to the United Kingdom in late 2023. We are only getting started. We are seeking a Product & Marketplace Data Analyst to join our team as we continue our growth within Australia and the UK.
About The Role
As a Data Analyst, Product & Marketplace, you will sit at the intersection of strategy, product, and commercial delivery. Reporting to the CEO and working closely with Operations, Finance, Engineering, and Market teams, your mission is to turn data into actionable insights that inform product roadmap priorities and translate user feedback into product improvements. This is a remote-first role, ideally suited to candidates on the East Coast or in South Australia, with annual in-person team events.
The key responsibilities include:
1. Analyzing and interpreting product performance and user behavior data to inform strategy.
2. Developing, automating, and maintaining dashboards and reporting tools to monitor KPIs across customer experience, growth, and operational efficiency.
3. Identifying trends, insights, and performance gaps to guide the product roadmap and feature prioritization.
4. Translating business problems into structured analysis and collaborating with Product and Engineering teams to deliver data-informed solutions.
5. Supporting strategic projects, including UK expansion and instructor onboarding optimization.
6. Collaborating with cross-functional teams to align metrics, reporting, and performance outcomes.
7. Documenting and communicating findings clearly to stakeholders, including executive summaries and recommendation decks.
8. Contributing to go-to-market strategies, pricing models, and operational improvements using insights.
9. Assisting with financial forecasting, budgeting, and scenario modeling with Finance.
10. Supporting vendor and platform performance reviews, especially offshore support and service partners.
11. Ensuring data integrity and quality by working with data providers and engineering teams.
This role offers a fantastic opportunity to contribute to a disruptive business that empowers driving instructors to create more sustainable and efficient businesses.
About You
We seek applicants who demonstrate:
1. Hands-on approach with tactical details and strategic thinking.
2. Ability to thrive in a small, dynamic, cross-functional team focused on growth and professionalism.
3. A growth mindset and openness to continuous change, exceeding targets.
4. Experience in marketplace or related industries (preferred).
5. Proven ability to analyze data and extract actionable insights.
6. Experience managing internal and external stakeholders to achieve project goals.
7. Excellent communication skills, capable of presenting data to diverse audiences.
8. Strong analytical and problem-solving skills with strategic and tactical thinking.
Essential Skills
1. Minimum 5 years' experience in Product Delivery, Business Analysis, or Operations.
2. Experience in documenting requirements, developing specifications, and preparing performance reports.
3. Advanced skills in Excel and Google Sheets, including data modeling and visualization.
4. Proficiency with BI tools (e.g., Tableau, Looker, Power BI).
5. Familiarity with project management methodologies (Agile, Scrum, Waterfall).
6. Understanding of IT concepts, APIs, data architecture, and systems integration.
7. Basic SQL and database management knowledge.
What EzLicence Offers
Join a team that values riding together, pushing limits, learning, and embracing the journey. We foster a dynamic, collaborative environment and support our international expansion into the UK. Our benefits include:
* Recognition as one of Australia's Best Workplaces in Technology 2025
* Generous parental leave and flexible work arrangements
* Opportunity to be part of a fast-growing tech business
* Inclusive workplace where you can be your authentic self
* Work with a high-performing, talented team
* Access to an experienced executive team with startup success experience
To Apply
Please submit your resume and cover letter via the 'Apply Now' button. Applications sent via email or DMs will not be accepted. EzLicence is committed to diversity and inclusion. Please inform us if you require adjustments to the application process.
Learn more at www.ezlicence.com.au.
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