Your Role
The main purpose of this role is to plan and implement Google, Facebook, Lazada, Shopee, and Zalora in-platform ad campaigns for clients’ e-commerce stores to drive quality traffic and conversions, and to report results on a weekly and monthly basis. The key responsibilities include:
Brand Management
* Work closely with internal departments (Client Success Management, Creatives, Copywriting) and external parties (clients, marketplaces, third-party agencies) to achieve performance marketing targets and troubleshoot and resolve business issues.
Planning & Target Achievement
* Formulation of performance marketing recommendations on budget splits, channels to activate, ad performance projections, and managing daily and monthly budgets to meet clients’ objectives.
* Develop KPIs to measure the effectiveness of digital marketing strategies implemented and aligned with the stores’ goals and objectives.
* Create the brand’s monthly media plan based on budget and planned campaigns.
* Issue quarterly cost estimates to document the budget to be used and make sure the client is aware of the investment
Implementation & Reporting
* Execute ad campaigns, monitor progress against KPIs, analyze data, and provide weekly and monthly reports with actionable insights and recommendations for improving and optimizing performance.
* Present analysis and recommendations to key stakeholders both client-side and internally
* Ensure that regular reviews are carried out with clients to ensure that their needs are being met and that excellent customer service is achieved and develop future improvements/services for the customers.
About you
Successful candidates possess below qualifications:
* 0-1 year experience as a performance marketing analyst in an ad agency or e-commerce enabler. Internship experience in an advertising agency is accepted.
* Proficient in hands-on campaign management experience in digital media platforms such as Facebook, Google, Instagram, and in-platform solutions.
* Proficient in Microsoft Office (especially in Excel and PowerPoint) and Google Suite.
* Proactive and have a problem - solving attitude.
* Client - facing abilities.
* Analytical, data-driven mindset.
* Self-starter with high interpersonal skills.
Compensation & Benefits
The Performance Marketing Analyst position at Etaily Philippines offers a competitive compensation package, typically including:
* Competitive monthly wage.
* Opportunities for stock options.
* Comprehensive health coverage.
* Flexible hours and vacation policies.
* Support for mental well-being.
* A positive and engaging work environment.
* Support for working parents.
* Options for remote work.
* Focus on delivering high-quality work.
* Acknowledgment of achievements.
Training & Development
The Performance Marketing Analyst training at Etaily Philippines includes hands-on experience under the guidance of experienced professionals through On-the-Job Training (OJT); sessions on various topics, including digital marketing strategies, data analysis, and performance metrics through Professional Development Workshops; access to mentors who provide guidance, support, and career advice through Mentorship Programs; and opportunities for continuous learning through online courses, certifications, and training programs. These initiatives are aimed at fostering a culture of continuous improvement and helping employees achieve their full potential.
Career Progression
Etaily Philippines provides clear and structured career growth paths, ensuring employees can develop their skills and advance within the company. The company promotes from within, offering employees the opportunity to take on more significant responsibilities and leadership roles as they progress. Etaily supports continuous professional development, enabling employees to achieve their career goals through impactful work and skill-building opportunities. Etaily values performance and potential, rewarding high achievers with advancement opportunities and increased responsibilities.
Source
The following sources were used in researching this page:
* etaily.com
* etaily.applytojob.com
* linkedin.com
* indeed.com
* ph.prosple.com
* twoinstitute.com