Title: Business Development Executive
Reports to: Meetings & Events Sales Manager/Director of Sales
Direct Reports: N/A
Position Overview:
As Business Development Executive you’ll manage MICE bookings for the resort from sourcing new business, converting leads, being the dedicated liaison between customer and the resort in the sales stage. You will maximise short and long term performance in line with the annual business and strategic sales and marketing revenue plan as well as the assisting the EVT global footprint.
Our Vision
Is being leaders in creating experiences and properties that escape the ordinary.
Our Purpose
Is to make the day better for ourselves, each other, our group, our customers and communities. We do this by living our values of empowerment, possibilities and community. We achieve our Vision and Purpose by delivering on our goals and values.
Our Goals
Growing revenue above market
Maximise assets
Business transformation
Our Values
Empowerment: We make it happen
Possibilities: We evolve and innovate
Community: We make the connection
Key Accountabilities
Your day-to-day
Financial
Actively pursue opportunities to source and convert conference and event leads, and successfully shift business from the competition through active engagement with the customer via face to face or voice conversations.
Monitor progress towards sales goals and adjusts actions, as necessary.
Convert and contract business and report monthly on sales activities and conversions against targets.
Identify trends in movement of market mix, pricing, and competition to target prospects and the right business mix, and develop mitigation plans.
Implement prevention measures and contingency plans to keep sales results from falling below plan.
Drive low periods, seasonal and tactical revenue by creating, implementing, and managing targeted sales campaigns.
Provide creative input to innovative product development, new revenue opportunities and PR opportunities.
Monitor competitor practices and strategies in order to understand competitor trends and ensure the Hotel product and services are ahead of the competition. If necessary, refine sales strategies accordingly.
Provide input to Hotel business plan and vision regarding market segment and accounts.
Pay particular attention to forecast revenue shortfalls and communicate these in a timely fashion to all stakeholders to ensure that action is taken to combat any deficit.
In conjunction with the Revenue Manager, Meetings & Events Sales Manager and Director of Sales understand the long range forecast of the business and what tactical measures and pricing strategies are required to meet budgeted revenue targets.
Guest Experience
Drive sales initiatives with site inspections, client entertainment, familiarisations, and other events that form part of the sales and marketing plan.
Develop and maintain contact with key decision makers, key influencers and other producers closely aligned to each business unit.
Develop and maintain strong relations with stakeholders whose support, cooperation, and services are critical to the success of sales.
A focus on looking for upselling resort activities and destination assistance.
Communicate client requirements and other relevant