Reports to: Founder & CEO
Location: Melbourne
Region: ANZ
Travel: Frequent travel across ANZ
About Leon Cycle Leon Cycle was founded in Germany in 2014 and has grown into a global e‑mobility group with operations across Europe, North America, Australia, and Asia.
We design, manufacture, and sell e‑bikes and light electric vehicles through dealer networks and key retail accounts.
Our core brands include NCM and ET.Cycle, alongside new mobility products designed for professional delivery riders.
London serves as our global headquarters, providing centralized support in HR, finance, supply chain, marketing, IT, and retail strategy.
Role Overview We are hiring a Sales Director, ANZ (B2B) to lead all dealer and key account sales activities across ANZ. This is a pure B2B sales leadership role focused on revenue growth, channel expansion, and key account development.
All operational and back‑office functions are centrally managed by our Melbourne HQ.
Key Responsibilities
Build, lead, and scale dealer networks across ANZ for NCM and ET.Cycle
Recruit, manage, and coach regional Business Development Managers
Define dealer strategies, pricing frameworks, and annual sales targets
Drive dealer performance, onboarding, and long‑term partnerships
Key Account Management
Lead Key Account relationships with big‑box retailers and national retail chains
Negotiate commercial terms, volume programs, and promotional plans
Coordinate closely with Melbourne and Barcelona HQ on product planning and supply forecasting
Sales Strategy & Execution
Own ANZ B2B sales targets and revenue performance
Provide accurate sales forecasts and market intelligence to Barcelona HQ
Align regional execution with global brand and product strategy
Cross‑Functional Collaboration
Work closely with Melbourne and Barcelona teams (supply chain, marketing, finance, HR, IT)
Ensure smooth coordination between sales execution and global support functions
Support market entry for new products, including light electric mobility solutions
Preferred Experience & Profile
10–15+ years of senior B2B sales leadership experience
Strong background in dealer network development and key account / big retail management
Proven track record of building and leading multi‑country sales teams
Commercially sharp, execution‑focused, and comfortable with accountability
Entrepreneurial mindset; experience in fast‑growing or restructuring environments is a strong plus
Willingness to travel frequently across ANZ
Why Join Leon Cycle
Direct exposure to Founder & CEO
Clear structure: sales focus without operational distraction
Strong support from Melbourne and Barcelona
Opportunity to shape the long‑term B2B sales platform in ANZ
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