We’re a fast-growing wellness eCommerce company focused on building high-performing DTC brands. Our team operates one of the top 1% Meta ad accounts globally, with a strong emphasis on creative testing, data-led decision making, and customer experience.
Currently a small founding team, we work closely and move quickly, balancing execution with strategy as we expand across new categories and international markets. We're at a pivotal stage of growth, and we're looking for people who want to be part of that journey.
If you're curious, adaptable, and motivated by doing high-impact work in a lean environment, you'll likely thrive here.
The Role
We're looking for a Performance Marketing Specialist. Part UGC ad strategist, part creative producer, and part media buyer. You'll be responsible for scripting high-converting video ads, managing a consistent pipeline of UGC content, launching these assets into Meta campaigns and monitoring performance.
This is a hands-on role where you'll ideate, test, and iterate creative in real time, working directly with creators, editors, and the founding team to ensure we're running fresh, scroll-stopping content weekly.
Key Responsibilities
- Write scripts and angles for UGC-style video ads designed for Meta (Facebook & Instagram)
- Collaborate with contractors to source and brief creators and editors
- Review and provide feedback on incoming creator content
- Create or oversee some static ad asset production (Figma or Adobe suite)
Ad Deployment & Management
- Upload video and static assets to Meta
- Set up new ad sets, descriptions, creative testing structures
- Monitor creative performance against KPIs (ROAS, CTR, thumbstop, hold rates)
- Report on winning creatives and double down on successful formats
Pipeline & Process Management
- Maintain a consistent cadence of creative testing — aim for weekly launches
- Stay updated on Meta creative trends, platform changes, and ad best practices
- Proactively propose new hooks, formats, or creators to test
What We’re Looking For
Must-Haves
- 12+ months experience managing creative for Meta (video & static)
- Proven ability to write performance-driven UGC ad scripts
- Familiar with Meta Ads Manager and creative-level performance metrics
- Able to operate with autonomy, initiative, and speed in a small team
Bonus Points For
- Experience with creating static content in Figma
- Previous experience in eCommerce or DTC
- A swipe file of top-performing Meta ads or a track record of creative wins
- Clear understanding of creative fatigue and how to manage iterative testing cycles
Why Join Us
You’ll run creative tests at real scale, with a $50–100k/month ad budget, and work directly with pragmatic, goal-focused decision-makers, no red tape. From day one, you’ll have real responsibility as the first person in this role, with the opportunity to shape the position and grow the team. We offer a flexible, remote-friendly culture built for speed, creativity, and growth.
Seniority level
- Seniority level
Entry level
Employment type
- Employment type
Full-time
Job function
- Job function
Marketing and Sales
- Industries
Retail Apparel and Fashion
Referrals increase your chances of interviewing at AusAir by 2x
Get notified about new Marketing Specialist jobs in Greater Sydney Area.
Millers Point, New South Wales, Australia 3 days ago
Performance Specialist (Fixed-Term Contract)
Sydney, New South Wales, Australia 5 days ago
Surry Hills, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia 1 day ago
Sydney, Current South Wales, Australia 6 days ago
Sydney, New South Wales, Australia 3 weeks ago
Associate Director – Customer Performance Insights Specialist
St Leonards, New South Wales, Australia 1 month ago
Sydney, New South Wales, Australia 3 weeks ago
Millers Point, New South Wales, Australia 6 days ago
Greater Sydney Area A$150,000.00-A$150,000.00 6 days ago
Sydney, New South Wales, Australia 3 weeks ago
Sydney, New South Wales, Australia 6 days ago
Mascot, Current South Wales, Australia 3 days ago
Sydney, New South Wales, Australia 3 weeks ago
St Leonards, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia A$100,000.00-A$120,000.00 6 days ago
Associate Performance Attribution Analyst
Seven Hills, New South Wales, Australia 1 month ago
Harris Park, New South Wales, Australia 2 days ago
Sydney, New South Wales, Australia 5 days ago
Sydney, New South Wales, Australia 6 hours ago
Sydney, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia 2 weeks ago
Performance Marketing/Paid Social Strategist
Pyrmont, New South Wales, Australia 29 minutes ago
Sydney, New South Wales, Australia 6 days ago
Sydney, New South Wales, Australia 1 month ago
Sydney, New South Wales, Australia 4 days ago
Sydney, New South Wales, Australia 2 weeks ago
North Sydney, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia 3 days ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
📌 Performance Marketing Specialist
🏢 AusAir
📍 Maitland