Sydney | Data, CRM & Loyalty | Marketing & Communications
Company Description
Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.
Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.
We earn the right for brands to be part of their customers' networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.
Part of Publicis Groupe and a Leader in Gartner's Magic Quadrant for Global Marketing Agencies, we're proud to work with some of the world's leading brands.
Turn data into meaningful customer experiences
If you are passionate about using data to shape customer relationships, influence strategy, and drive real business impact, this role offers the scale and complexity to match your ambition.
Publicis Groupe ANZ is looking for a
Data Strategy Director
to lead data-driven customer and CRM strategies across acquisition, engagement, retention, and loyalty. You will partner closely with clients and internal teams to turn complex data into clear, actionable insight that drives measurable growth.
About Publicis Groupe ANZ
The role
As Data Strategy Director, you will shape and lead our strategic data offering across CRM, loyalty, and omnichannel marketing. Sitting within the Data team, you will guide strategy development, mentor analysts, and help clients unlock the full value of their customer data.
This is a senior role for someone who enjoys balancing strategic thinking with hands-on leadership and client partnership.
What you will be doing
* Lead CRM and loyalty strategies that improve engagement, retention, and lifetime value
* Define data strategy visions and roadmaps aligned to client goals
* Design measurement frameworks, dashboards, and experimentation programs
* Drive audience segmentation, persona development, and predictive insights
* Ensure data is integrated across channels to support unified customer journeys
* Present insights and recommendations to senior client stakeholders
* Uphold data governance, privacy, and quality best practices
* Mentor and lead analysts, fostering a culture of learning and innovation
You will thrive in this role if you…
* Have strong experience in data strategy or analytics, including CRM and marketing performance experience
* Have led data-driven initiatives for large, complex clients
* Are confident in shaping strategy and influencing senior stakeholders
* Enjoy leading teams and collaborating across disciplines
* Are comfortable translating complex data into clear, compelling stories
Technical experience with tools such as Tableau, Power BI, GA4, and CRM/CDP platforms (e.g. Salesforce, Braze, Adobe) will set you up for success, but curiosity and strategic thinking matter just as much.
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at
Enjoy all the perks that come with our network offering:
* A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
* A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
* Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
* Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
* A culture of open feedback and support to reach your goals through our Career Conversations program.
* A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
* Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
* Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
* Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
* Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
* A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge:
* Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.