Global Content Director
Direct message the job poster from Amplify
Global Content Director – Always-On (Global)
Location: Sydney, Australia
Team: MAKE (Global Content & Campaign Delivery)
Reports to: Head of MAKE
About Amplify
Amplify is Asia-Pacific’s leading creator agency — built at the intersection of culture, creators, and content. From TikTok to Times Square, we craft work that moves people, shapes narratives, and outperforms traditional media. Our partners? Just a few names you might know: TikTok, Spotify, Unilever, Disney.
As we scale our Always-On content product globally, we’re looking for a creative leader to own the quality, performance, and momentum of social-first storytelling at scale.
The Role
This role is for a content leader who knows how to make social sing. You’ll lead the delivery of our Always-On campaigns across markets. Managing teams, optimising performance, and setting the creative bar high. Your job: make sure our content performs, our creators shine, and our clients never want to work with anyone else.
What You'll Do
* Own the global delivery and creative standards of our Always-On content offering
* Lead and scale an international team of editors, producers, social strategists, and creatives
* Set and enforce platform-specific best practices and performance benchmarks
* Conduct content reviews, identify improvement areas, and implement fast-turn creative optimisations
* Build creative systems and processes that scale without losing craft
* Partner with our Earn and Talent teams to ensure our creators and content align with client goals
* Provide content strategy POVs in key pitches and market launches
* Deliver performance reports with actionable creative insights to clients and internal teams
What You've Done (and Should Be Proud Of):
* 5+ years of experience in content, social, or creative leadership roles — agency, platform, or creator-first brand
* Deep knowledge of TikTok, Instagram, YouTube Shorts — and what actually performs on each
* Proven experience leading and scaling creative teams across markets
* A sharp eye for storytelling and content that stops the scroll
* A portfolio of work that’s actually moved culture — not just hit KPIs, but got shared, memed, and ripped off
* Deep understanding of creator culture and audience psychology
* Experience building systems and templates that help good creatives move faster without losing magic
* A head for data but a gut for creativity — you know how to balance both
* Strong leadership and mentoring skills — you make the team better just by being in the room
You’re probably the kind of person who…
* Thinks in scrolls, not slides
* Spots a trend before it’s trending
* Believes performance and creativity aren’t opposites
* Leads by doing, not just directing
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Art/Creative, Advertising, and Management
* Industries
Entertainment, Advertising Services, and Marketing Services
Referrals increase your chances of interviewing at Amplify by 2x
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