Become a brand ambassador of Ashford College. This is an excellent opportunity to showcase your knowledge of the CRICOS international student industry
About the role
Ashford College is seeking an experienced Marketing Specialist to join our team. In this full-time, you will develop and implement effective marketing strategies to promote our educational offerings and drive new enrolments. This is an exciting opportunity to significantly impact a fast-paced, dynamic environment.
What you'll be doing:
* Planning, developing, and managing advertising policies and campaigns to effectively support and achieve sales targets.
* Providing strategic advice to senior management and clients on advertising approaches that reach target audiences, build consumer awareness, and promote the key features and benefits of products and services.
* Coordinating the end-to-end production of advertising campaigns, including artwork, copywriting, media scripting, television and film production, and media placement, while ensuring delivery within approved timelines and budgets.
* Analysing consumer data to understand purchasing behaviour, preferences, and market trends.
* Interpreting existing market information and forecasting future consumer trends to support informed decision-making.
* Researching market demand and characteristics for new and existing products and services by collecting, evaluating, and analysing statistical and market data.
* Supporting business growth and expansion through the development and implementation of marketing strategies, policies, and programs aligned with organisational objectives.
* Commissioning and conducting market research to identify new market opportunities and improve the performance of current offerings.
* Advising on all aspects of marketing, including product mix, pricing strategies, advertising and sales promotion, sales methods, and distribution channels.
What we're looking for
* Minimum 1 year of experience in a marketing management role, preferably in the education or professional services sector
* Demonstrated expertise in developing and implementing successful, data-driven marketing strategies across multiple channels
* Excellent verbal and written communication skills, with the ability to effectively present to a range of stakeholders
* Strong analytical and problem-solving skills, with the ability to use data to drive decision-making
* Proficient in the use of marketing automation tools, CRM systems, and digital analytics platforms
* Exceptional project management and organizational skills, with the ability to manage multiple priorities
* A team player with the ability to lead and mentor a small marketing team
What we offer
At Ashford College, we are committed to providing a supportive and rewarding work environment for our employees. Some of the key benefits include:
* Competitive salary + bonus + Commission
* Generous leave entitlements, including 4 weeks annual leave
* Professional development opportunities and study assistance
* Collaborative and inclusive team culture
About us
Ashford College is a leading vocational education provider in Docksland and Geelong, offering a range of trades and management programs across various disciplines. Our mission is to deliver exceptional educational experiences that empower our students to achieve their personal and professional goals. With a strong focus on innovation, industry engagement, and student support, we have established a reputation for excellence in the sector.
If you're ready to take the next step in your marketing career and join a dynamic and purpose-driven organization, we encourage you to apply now.
Job Type: Full-time
Pay: $77,000.00 – $78,000.00 per year
Work Authorisation:
* Australia (Preferred)
Work Location: In person