Overview
Cochlear
is the global leader in implantable hearing solutions. Our mission is to help people hear and be heard. We are seeking a
Marketing Manager - Upgrades and Recipient Engagement, APAC
to join our APAC regional marketing team in Macquarie Park. Reporting to the Director - Product Marketing and Upgrades, you will collaborate with Global and Local teams across APAC to increase awareness and acceptance of upgrades among Cochlear implant recipients and professionals.
The Opportunity
An exciting opportunity has become available for a
Product Marketing Manager
to join our APAC regional marketing team in Macquarie Park. This role will be responsible for increasing the awareness and acceptance of upgrades among Cochlear implant recipients and professionals across the APAC region. Reporting to the Director - Product Marketing and Upgrades, you will collaborate closely with Global and Local teams across the APAC region to help Cochlear achieve our mission of helping people hear and be heard.
Your responsibilities include:
Support the development, implement, and champion the upgrade marketing strategy
Analyse the recipient journey and upgrade performance to prioritise key upgrade opportunities, recommend strategies and initiatives and develop marketing objectives and campaigns
Create and implement campaign strategies to target recipients with legacy and older-generation devices
Partner with country leads to understand the constraints of upgrades growth and develop, execute and monitor multi-channel marketing and engagement
Develop and execute the short-term and mid-term APAC marketing communication strategies targeted at recipients
Champion the e-commerce platform for APAC to deliver accessory campaigns
Analyse data to determine/identify profitability segments and customer engagement
Qualifications
Minimum:
Graduate qualifications in marketing, business or related degree
Extensive experience in product management or marketing
Solid analytical skills with ability to derive strategic decisions based on data and facts
Excellent communication skills (written and verbal)
Ability to influence others (internal and external stakeholders) through credible actions
Achievement-oriented with good attention to detail
Ability to concurrently manage multiple projects
Enthusiasm and initiative - willingness and ambition to go above and beyond what's required
Cultural sensitivity and the flexibility to travel both nationally and internationally
Achievement oriented with a strong attention to detail
Ideal:
Product management or marketing experience in pharmaceuticals/life sciences/medical device industry
Language skills in Mandarin or Japanese
Development value
This is a rare opportunity that offers a unique breadth of experiences including:
Working across a diverse, challenging and rewarding set of markets to make a real difference to the lives of the hearing impaired, in the world's fastest growing region
The prospect to be involved in launching leading, innovative technology
Experiences covering B2B, B2C and B2B2C marketing initiatives across the entire customer journey and product lifecycle
Exposure to multi-channel marketing including qualified, print and digital/social
If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.
How we recognise your contribution
At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. Through our internal programs and employee benefits, we aim to create an environment where our people will feel valued and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
For more information about Life at Cochlear, visit cochlearcareers.com
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Medical Equipment Manufacturing
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📌 Marketing Manager - Upgrades And Recipient Engagement, Apac
🏢 Cochlear
📍 Sydney