Digital Marketing Specialist - Lotteries
We are seeking a Digital Marketing Specialist to join our team at Mater Foundation.
Role Overview
This maximum-term (12 months), full-time role will be based at our Newstead campus.
Mater Foundation is an iconic Queensland fundraising and philanthropic institution, committed to providing exceptional care through health, education and research.
Main Responsibilities
* Lead the planning and delivery of innovative, successful and cost-effective digital marketing activities to achieve the lottery division's key performance indicators (KPIs).
* BUILD STRONG RELATIONSHIPS WITH THE LOTTERIES TEAM AND STAKEHOLDERS ACROSS THE WIDER MATER FOUNDATION BUSINESS.
* Draft and prepare agency briefs, project timelines, and budgets.
* Ensure all supporter-facing communications adhere to brand guidelines in collaboration with the wider Lotteries team.
* Support the Head of Digital to meet the digital team's KPIs through both paid and non-paid digital channel management.
* Manage Google AdWords and Meta marketing planning.
* Assist with administration and reporting.
* Contribute to the development of the organic social media and community building strategy.
* Help oversee the creation and implementation of organic campaigns.
* Support the evidence-based identification and prioritization of improvements for ongoing channel improvements.
* Test different value propositions to identify core motivations for purchase.
* Create executive summaries of key reports for the Head of Digital – Lotteries.
About You
To be successful in this role, you will have a tertiary qualification in marketing, digital media or a related discipline and at least 3+ years relevant work experience in digital within a marketing team.
* An understanding of best practice Digital Marketing techniques.
* Campaign and Project management skills with demonstrated ability to develop clear plans and timelines.
* Proven analytics capability and ability to use data to inform decision making.
* Minimum 3 years agency and relationship management skills.
* Experience driving quality control processes and assessing effectiveness at achieving key objectives.
* A thorough understanding of digital growth and acquisition marketing, digital creative and content.
* Previous exposure to website content administration – content management systems.
* Experience in content production tailored to the channel and audience.
* Proven interpersonal skills with the ability to work collaboratively across the organisation.
What We Offer
* Via salary packaging arrangements, allocate some living expenses directly from your pre-taxable income.
* Access to leading education and professional development via Mater Education.
* Access to our Employee Assistance Program and on-site pastoral care teams.
* Discounts to local and national business/venues for Dining/Retail/Travel & Accommodation.
* Unlimited access to discounted fitness facilities through Fitness Passport.
* Access to on-site, discounted parking.
* Discounted food and beverage at various campus cafés.
* Access to gym, pool and end of trip facilities within our new purpose-built corporate office in Newstead.
Mater is committed to the wellbeing of their staff, supported by flexible and remote working policies.