Marketing Operations Role Overview
The Marketing Operations team seeks a highly skilled Inbound Funnel Manager to optimize the inbound marketing funnel across Australia and New Zealand. This role focuses on ensuring accurate lifecycle stage transitions, owning MQL definition and operations, driving customer upsell processes, and overseeing comprehensive funnel monitoring.
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Key Responsibilities:
* Develop and implement effective marketing strategies to drive business growth.
* Optimize the inbound marketing funnel to increase lead generation and conversion rates.
* Ensure accurate lifecycle stage transitions to maintain data integrity.
* Own MQL definition and operations to drive customer upsell processes.
Benefits:
* Opportunity to work in a dynamic and fast-paced environment.
* Collaborate with cross-functional teams to achieve business objectives.
* Professional development and training opportunities.
* A competitive compensation package.
Requirements:
1. Proven experience in marketing operations or a related field.
2. Strong analytical and problem-solving skills.
3. Excellent communication and interpersonal skills.
4. Ability to work in a fast-paced environment and prioritize tasks effectively.