Over the last 14 years, the Aje Collective has carefully built a culture where our people are supported, inspired and encouraged to be the best they can. We have continued to stand at the forefront of creativity and innovation, so it is with great excitement that we announce the launch of our innovative beauty and wellness brand, IKKARI.
As the IKKARI Head of Marketing & Digital you will be responsible for leading the digital business through its next phase of growth. Reporting directly into the CEO, the role will require a strong commercial skillset mixed with practical experience enabling the execution of world class strategic initiatives that will drive revenue growth and support the continuous improvement of our omni channel business.
As a leader in the IKKARI business you will become acutely aware of the market conditions, the customer mindset and the business commercials. You will have the ability to clearly articulate and navigate through a significant change and growth period for the business bringing a new perspective and energy to the brand.
This head of department leadership role allows you to own and improve processes, systems, relationships, and capabilities throughout all stages to ensure the business is able to achieve and exceed growth targets.
The IKKARI Head of Marketing & Digital tasks will include:
**E-commerce**
- Implement a successful strategic roadmap that allows for constant optimisation across all channels (online and store) while driving sales through customer engagement and conversation tactics
- Lead the existing e-commerce team members in setting the pace and priorities for the week that enable successful product drops through onsite optimisation (search, merch, seo and creative)
- Manage the ongoing working relationship with 3rd party agencies and partners ensuring at all times we are maximising the value of these relationships and reviewing our agreements in order to achieve this
- Set the direction for sales and expenses across the ecommerce channel ensuring all expenses deliver compelling ROI and document relevant case studies to share with the wider groups
- Be the champion of the customer experience online enabling teams with the data and knowledge they need to succeed in their roles by implementing recent tools work streams eg, implement clarity for CRO eliminating rage clicks and dead clicks
- Set and implement the CRO tactics on a monthly basis with the support of a merchandising team and multiple 3rd party software apps and deliver an always on testing approach
- Work alongside the SEO agency to deliver keyword research and embed this within the editorial teams to implement across all content touchpoint onsite thus delivering best in class seo
- Work alongside the dev agency to deliver constant site speed optimisations ensuring google page speed indexer scores never fall below their benchmark
- Key kpis include sales, aov, ipt, site speed, bounce rate
**Marketing**
- Report monthly on key trends, segments, revenue from flows, unsubscribes and database size
**Paid Media**
- Pioneer a new frontier of thinking within the business and challenge the status quo on how and where to use paid media (think channels, and new models for reporting and benchmarking)
- Create the overarching paid media budget that compliments the business growth targets and lifecycle phase (eg 10 year business has lower cac goals, 2 year business has hugh cac goals)
- Set and deliver the overachieving digital marketing strategy which will be delivered through a highly successful agency partnership and ensure that we work towards an always on digital campaign approach
- Partner where possible with Facebook, Tikok and Google to work on beta launches or case studies that deliver great intel into the wider business
- Ensure all data is integrated (store and online) into the paid media funnel allowing optimization of spend across all channels eg, using the powerful CLV you will build, if someone has bought in store in the last 7 days, do not retarget for next 14 days
- Report weekly on key KPIs that allow the business understand the consumer and market more broadly namely impressions, ctr, sessions, new sessions cpa, cac, cos and roas
- Report monthly on key KPIs listed in weekly however also include key takeaways from creative campaigns across social, paid search, pinterest, youtube etc sharing insights on creative and content / copy that works and doesn't
- Key kpis will include sessions, new customer %, cac*, mmr*, cos*, and roas (to be phased out)
**Loyalty**
- Define, evaluate and deliver the global CRM/loyalty strategy aimed at encouraging an increased customer lifetime value
- Once established and launched, look at ways to acquire customers into the loyalty program using both online and offline (store)
- Suggest ongoing nurture campaigns that deliver high LTV across the customer groups
- Ensure the offline (store) teams are incentivised to promote the loyalty program
- Work with AP21 to improv