Who We AreTaco Bill Mexican Restaurants is celebrating over 55 years of operating in Australia. As the pioneers of Mexican food in Oz, we were the first to bring true south-of-the-border vibes & fiestas to Aussies with our famous fishbowls, endless margarita flavours, sombreros and signature meals. Our purpose is to continue to provide fun, festive, family-friendly restaurants with a view while also attracting a new generation of customers.About YouWe are seeking a Senior Marketing Specialist who is friendly, organised, and detail-orientated. We need someone who can contribute to the identification, development and management of future tactical marketing campaigns, marketing communications, programs and initiatives that align with Taco Bill’s goals and objectives. Also, a passion and love for Mexican food is a must!About the RoleThe Marketing Specialist plays a crucial role in the day-to-day running of the business and will need a keen eye on future growth.Day-to-Day ActivitiesDevelop and implement bigger marketing campaigns across multiple channels, including digital, social media, email, content marketing, and traditional mediaMonitor campaign performance, analyse data, and adjust strategies to optimise results and meet objectivesEnsure content aligns with the brand voice, values, and messaging, while also catering to specific audience segmentsManage and optimize digital marketing initiatives, such as search engine optimization (SEO), social media advertising, and influencer partnershipsConduct market research to understand industry trends, competitive landscape, and customer preferencesDevelop and establish key elements of marketing campaigns, programs and initiatives both internal and external, ensuring adherence to brand policy, guidelines and established business processesThe Successful Candidate Will HaveMarketing ExperienceA strong background in an integrated marketing role with heavy emphasis on both traditional and new media practicesThe ability to develop and execute bigger campaigns that will drive brand awareness and generate leads within time and budget constraints.Significant knowledge of digital and traditional media landscape required, as well as good working knowledge of branding and PRPrint production knowledge is an advantageGreat presentation skills and ability to communicate effectively (written and verbal)Strong knowledge digital marketing channels with the ability to provide regular insights into best practices within Digital Marketing.Solid background and experience in Marketing Strategy and Planning CapabilityStrong project management skillsKnowledge/experience in restaurant/hospitality industry is helpfulIntermediate computer skills i.e Word, Excel, Powerpoint, CRM softwareThe PerksYou will be supported with:Relaxed office environmentFlexible hours
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