We've partnered with an iconic global beauty brand with a strong presence across the US, UK, and Australia. They're now seeking an experienced Marketing Manager to join their team and hit the ground running!
Reports to: General Manager
Responsibilities
* Own the Australian D2C promotional calendar, driving localised sales events and supporting key campaign moments.
* Collaborate with the Brand Marketing team to develop creative assets for paid media and local market activations (approx. five per month).
* Build and optimise localised landing pages for major campaigns (e.g., The Archive Podcast).
* Support retention efforts through tailored EDMs, loyalty campaigns, and creative development for major events (e.g., Grand Finals promotion).
* Lead quarterly cross‐brand collaborations and gift‐with‐purchase activations (e.g., SIMKA).
* Oversee wholesale promotional planning, sales reporting, and ongoing communication with key accounts.
* Partner with the global team to document and communicate all AU wholesale promotions, both planned and ad hoc.
* Attend market meetings and assist retail partners such as David Jones and Adore Beauty with activations, events, and sampling initiatives.
* Develop and deliver seasonal retail kits (e.g., Mother's Day, Holiday).
* Manage visual merchandising materials, ensuring strong in‐store visibility and optimal product placement.
* Support retail partner websites with product launches, vendor onboarding, PDP updates, and NLF form submissions.
* Maintain the Australian wholesale digital asset library.
* Coordinate monthly EDMs and training materials for retail partners.
* Prepare and present monthly performance recaps for major accounts (e.g., DJs, Atomica, Oz Hair, Adore Beauty).
* Oversee retail partner ad accounts (e.g., The ICONIC, GFG) to ensure alignment and effectiveness.
* Develop briefs for all digital and creative asset needs.
Requirements
* Proven experience managing D2C promotional calendars, paid media creative, and campaign localisation for the AU market.
* Skilled in driving customer retention and loyalty programs, including EDMs, creative briefing, and consumer activations.
* Experienced in partnering with leading Australian retailers (David Jones, Adore Beauty, Oz Hair & Beauty, etc.).
* Strong background coordinating wholesale promotional calendars, reporting, and retailer partnerships.
* Hands‐on experience delivering retail activations, seasonal kits, and visual merchandising materials.
* Beauty, Hair, Wellness or FMCG experience essential.
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