APAC Content DirectorGet AI-powered advice on this job and more exclusive features.Direct message the job poster from AmplifyAPAC Content Director – Always-On (Global)Location: Sydney, AustraliaTeam: MAKE (Global Content & Campaign Delivery)Reports to:Head of MAKEAbout AmplifyAmplify is Asia-Pacific’s leading creator agency — built at the intersection of culture, creators, and content. From TikTok to Times Square, we craft work that moves people, shapes narratives, and outperforms traditional media. Our partners? Just a few names you might know: TikTok, Spotify, Unilever, Disney.As we scale our Always-On content product globally, we’re looking for a creative leader to own the quality, performance, and momentum of social-first storytelling at scale.The RoleThis role is for a content leader who knows how to make social sing. You’ll lead the delivery of our Always-On campaigns across markets. Managing teams, optimising performance, and setting the creative bar high. Your job: make sure our content performs, our creators shine, and our clients never want to work with anyone else.What You'll DoOwn the global delivery and creative standards of our Always-On content offeringLead and scale an international team of editors, producers, social strategists, and creativesSet and enforce platform-specific best practices and performance benchmarksConduct content reviews, identify improvement areas, and implement fast-turn creative optimisationsBuild creative systems and processes that scale without losing craftPartner with our Earn and Talent teams to ensure our creators and content align with client goalsProvide content strategy POVs in key pitches and market launchesDeliver performance reports with actionable creative insights to clients and internal teamsWhat You've Done (and Should Be Proud Of):5+ years of experience in content, social, or creative leadership roles — agency, platform, or creator-first brandDeep knowledge of TikTok, Instagram, YouTube Shorts — and what actually performs on eachProven experience leading and scaling creative teams across marketsA sharp eye for storytelling and content that stops the scrollA portfolio of work that’s actually moved culture — not just hit KPIs, but got shared, memed, and ripped offDeep understanding of creator culture and audience psychologyExperience building systems and templates that help good creatives move faster without losing magicA head for data but a gut for creativity — you know how to balance bothStrong leadership and mentoring skills — you make the team better just by being in the roomYou’re probably the kind of person who…Thinks in scrolls, not slidesSpots a trend before it’s trendingBelieves performance and creativity aren’t oppositesLeads by doing, not just directingSeniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionArt/Creative, Advertising, and ManagementIndustriesEntertainment, Advertising Services, and Marketing ServicesReferrals increase your chances of interviewing at Amplify by 2xGet notified about new Content Director jobs in Sydney, New South Wales, Australia.Sydney, New South Wales, Australia A$120,000.00-A$140,000.00 2 weeks agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 3 weeks agoMillers Point, New South Wales, Australia 1 month agoSurry Hills, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 4 days agoSurry Hills, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 6 days agoSenior Director, Creative Services (12 Month Contract)Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoStrategy Director - Culture & ConnectionsSydney, New South Wales, Australia 2 days agoSocial Account Director/ Senior Account DirectorSydney, New South Wales, Australia A$110,000.00-A$140,000.00 2 weeks agoSydney, New South Wales, Australia 3 days agoSurry Hills, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoFreelance/Contractor - Activations Director (Programmatic/Social)Sydney, New South Wales, Australia 3 weeks agoActivations Director (Programmatic, Social & Search)Sydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 6 days agoGroup Digital Director (12 month contract)Sydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 3 weeks agoAssociate Activations Director (Performance Media)Sydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 6 days agoWe’re unlocking community knowledge in a new way. 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