Compensation This range is provided by Perfectly Placed Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range A$180,000.00/yr - A$180,000.00/yr Overview Reporting to the General Manager you will drive & lead the management & maintenance of the AU & NZ websites. Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience. You will have two direct reports reporting to you. Responsibilities Trade and Sales Drive online sales to help meet financial targets and profit budgets. Trading the Online businesses (multi brands) to hit financial targets Review sales by week by day by promotion to agree future activity ahead of monthly projections Tracking sales performance to budget, forecast & LY by promotion and key web metrics Proactively identify tactical opportunities to drive trade & sales uplift Develop strategic plan to increase traffic & convert online sales by channel Prepare budgets, forecasts and trade estimates as required Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights Understanding category performance and providing insights Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities Setting up new websites for Australia/NZ Digital Marketing Implementation of digital and content marketing plan Manage Email Marketing strategies together with Marketing & CRM teams, including content, personalization & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups Working with the E-Commerce coordinator to develop and execute trading calendar Review and report on performance of content related marketing to the broader business Product Management Sales & profit growth through product & merchandise strategies Work closely with Buying & Planning teams on strategies that optimize online product assortments in key trading periods Develop & drive strategic merchandising strategy onsite Support Ecommerce Coordinator in the product enrichment process and ensure products are pushed live within 48 hours of stock arriving in warehouse UX & Conversion Rate Optimization Create a leading edge analytical, test and learn culture, delivering elevated & optimized online experience Actively apply customer insights and business performance data to identify areas of opportunity Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment Partner with external Agency to develop and execute a comprehensive CRO plan to improve customer experience and site usability to drive conversion increase Web Development Provide technical and testing support with responsive, problem-solving abilities Approve/prioritize any changes and deployments before they go into development environment Work alongside Customer Service team to analyze customer insights and improve on site experience Application If you feel this role could be an amazing opportunity for you and you enjoy a fast-paced, hands-on role and you have the above skillset, please APPLY now: APPLY NOW. Job Details Seniority level: Executive Employment type: Full-time Job function: Sales, Information Technology, and General Business Industries: Retail Apparel and Fashion Head of Ecommerce role postings and location history are provided for context. J-18808-Ljbffr