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Brand manager

Melbourne
General Mills
Brand manager
Posted: 23 April
Offer description

Brand Manager – Drive Growth for Iconic Grocery Brands

We're looking for a commercial, insight‐led Brand Manager to grow one of our key grocery brands in Australia. In this full‐time role based at Mt Waverley, you'll own the brand portfolio and innovation pipeline end‐to‐end – from opportunity identification and strategy, through to launch and in‐market performance.

You'll partner with cross‐functional teams (Sales, Category, R&D, Supply Chain, Finance) and agencies to deliver impactful innovation, compelling brand communications and standout in‐store activation.

What's in it for YOU?

* Flexible working: 50/50 home/office model.
* Wellbeing focus: Half‐day Friday every week.
* Convenience: Free on‐site parking at our Melbourne office.
* Growth & development: World‐class L&D programs and in‐house mentoring.
* Inclusive culture: Best‐practice flexibility and inclusivity where you're seen, heard and belong.

Your Impact

As Brand Manager, You Will

* Lead innovation and renovation projects from idea to launch, acting as marketing lead and stage‐gate gatekeeper.
* Use brand, consumer, category and customer insights (e.g., Nielsen, Quantium) to spot gaps and growth opportunities.
* Own brand profitability and activation, managing GM%, portfolio mix, pricing, packs and value initiatives.
* Influence media and BTL activation aligned to brand strategy and power periods.
* Build strong retailer relationships and create compelling sell‐in materials for range reviews and key customer engagements.

What You Bring

Experience

* 2+ years ABM/Brand Management in FMCG (4+ years including NPD project management highly regarded).
* Proven track record owning projects end‐to‐end across innovation and base business.
* Experience working in an international BDT structure (preferred).

Skills & mindset

* Strong commercial and analytical skills; confident using data to drive decisions.
* Ability to identify consumer trends, opportunities and threats.
* Excellent cross‐functional stakeholder, international BDT and agency management, with strong influencing skills.
* Proactive, decisive and results‐driven, comfortable challenging the status quo with facts.
* Excellent communication and high attention to detail.

The Essentials

* Education: Bachelor's degree, preferably in Marketing, Sales or Commerce.
* Location: Mt Waverley, VIC (domestic scope, occasional travel – approx. 5%).

Ready to Make Your Mark?

If you're a commercial, insight‐led Brand Manager (or experienced ABM ready for the step up) with a passion for consumer brands, innovation and sustainable growth, we'd love to hear from you.

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