Role overview
Lead integrated marketing for the Small Business segment within Business Bank, with accountability for delivering programs that improve key customer metrics including MFI and NPS. This Senior Manager shapes and executes insight-led, customer-centric strategies and campaigns that drive engagement and growth, leveraging data to inform priorities and continuous improvement. Partnering closely with senior stakeholders, the role ensures alignment to business objectives, regulatory requirements and budgets, while championing creative excellence. It is instrumental in evolving CommBank from a trusted bank to a trusted business partner through personalised, value-led experiences that deepen relationships and drive primacy.
Segment Overview
The Small Business segment at CommBank supports the growth and resilience of Australian small businesses by delivering integrated banking, digital tools and insight-led solutions that help customers manage and grow their operations. Operating within Business Banking, the segment is evolving beyond traditional financial services to provide more personalised, practical and value-led support, embedding CommBank into customers’ day-to-day activities. With increasing competitive and economic pressure on small businesses, the focus is on driving deeper engagement, strengthening relationships and increasing primacy through tailored experiences, digital innovation and ecosystem partnerships.
Key responsibilities
* Own the development and refinement of key marketing initiatives aligned with strategic direction and focusing on the pursuit of creative excellence
* Lead the development of customer value propositions and campaigns for target segments, that are insights led and drive engagement
* Influence and prioritise through compelling performance insights across marketing, business and customer experience data to inform marketing opportunities and continuous improvement
* Prepare and present marketing strategy, plans and results for approval to senior stakeholders
* Maintain strong relationships with key internal and external stakeholders for the delivery of marketing campaigns
* Advise and input, as a subject matter expert, into a marketing strategy in line with brand, product and customer considerations
* Stay abreast of the external operating environment to ensure campaigns meet regulatory requirements and customer expectations
* Maintain up to date knowledge of industry trends, sharing insights and knowledge across the chapter and centre of excellence
* Ensure effective management and adherence to budgets
Key outcomes
* Brand consideration: Drive primacy of mindshare amongst prospective and existing small business customers
* Main Financial Institution: Drive primacy of relationship amongst small business customers in support of building loyalty and enhanced lifetime value
* Net Promoter Score: Foster a greater proportion of advocates amongst the small business customer base in turn supporting MFI ambitions
* Yello for Business engagement: Encourage small business customers to engagement with the Yello for Business loyalty regularly and meaningfully, in support of other customer metrics
* Internal engagement: Foster internal team engagement to create an environment that promotes challenge and support in equal measure
Skills & experience
* >8 years in integrated B2B/B2C marketing, with a track record of scalable program and people leadership across brand, product, partnerships and customer marketing
* Proven experience delivering complex programs of work (beyond marketing) from inception through to delivery and optimisation
* Experience in a translatable professional environment in terms of both industries (financial services, telco, retail, tech) and scale, working in a matrixed organisation to deliver strong customer solutions
* Strong commercial and data driven marketing acumen, to analyse data and research and form hypotheses and insights to guide decisions
* Robust experience in both creative and media planning to produce customer led, omni-channel (owned, paid, earned) solutions
* Excellent stakeholder leadership and influence; ability to translate strategy into operational roadmaps and creative execution with stakeholder buy in
* Experience demonstrating agility and resilience in dynamic environments, with the ability to anticipate market shifts, adapt strategies quickly and lead teams through change to maintain momentum and deliver outcomes.
* Experience operating in a highly regulated commercial environment, perceiving risk and governance as critical considerations, rather than roadblocks
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career. We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.
Advertising End Date: 12/05/2026
Whether you’re passionate about customer service, driven by data, or called by creativity, a career with CommBank is for you. Our people bring their diverse backgrounds and unique perspectives to build a respectful, inclusive and flexible workplace. One where we’re driven by our values, and supported to share ideas, initiatives, and energy. One where making a positive impact for customers, communities and each other is part of our every day. Here, you’ll thrive. You’ll be supported when faced with challenges, and empowered to tackle new opportunities. We really love working here, and we think you will too.
#J-18808-Ljbffr