Key Role: Digital Campaign Manager
We are seeking an experienced Digital Campaign Manager to spearhead our digital advertising efforts.
This role requires the successful candidate to possess a talented background in campaign management, with a focus on strategic planning and execution.
Key Responsibilities:
* Develop and execute comprehensive digital advertising strategies aligned with business objectives.
* Collaborate with internal stakeholders to understand campaign goals, target audiences, and key performance indicators (KPIs).
* Manage weekly client campaigns for optimisation and improvement.
* Report on campaign progress and recommendations to account managers.
* Assist in writing copy when required.
* Platforms include Google Ads, Microsoft Ads, TikTok Ads, Facebook and Instagram Ads, and Pinterest Ads.
* Deliver high-quality projects on time and within budget.
* Establish new campaigns and create innovative strategies.
* Work closely with the CEO and Account Managers to evaluate and implement campaign enhancements across client accounts.
* Collaborate with the creative team to leverage insights from campaigns that inform better creative outcomes.
* Stay abreast of the latest trends and insights from global resources.
* Develop and manage targeted audiences on platforms in line with evolving audience personas.
Budget Management:
* Monitor and maintain campaign budgets to ensure optimal performance.
* Notify the accounts team of any client requirements to sustain strong performing ads.
* Craft compelling campaign creatives.
Reporting:
* Support the Client Strategy Managers with reports, presentations, and sales proposals.
* Collaborate with the Client Strategy Manager and Campaign Managers to deliver monthly reports for clients.
* Provide regular performance updates to the Client Strategy Manager on a monthly basis.