Senior Specialist - Marketing and Communications - Aged and Community Care
464 Kent St, Sydney NSW 2000, Australia
* Part time role – 22.8 hours per week
* 12-month contract position
* Flexible location with Hybrid working – 1 day per week in office
About Red Cross
Australian Red Cross is part of the world's largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity. We deliver a nationwide portfolio of entry-level, nonclinical digital, in-home and community based aged and community care services that support people to maintain independence, wellbeing and social connection.
About the role
The Senior Specialist, Marketing and Communications - Aged and Community Care plays a key role in delivering targeted, day-to-day marketing and communications activities for the Aged and Community Care portfolio. Reporting to the Senior Manager – Marketing & Communications, the role is responsible for the development, delivery and optimisation of insights informed, integrated marketing and communications campaigns that build awareness, confidence and demand, supporting older people and their families at key decision points, with a focus on sustainable customer acquisition.
Working collaboratively across the organisation, the role ensures marketing and communications initiatives are customer centred, strategically aligned, and build awareness, trust and demand for Red Cross aged and community care services.
What you will bring
* Demonstrated ability to develop, articulate and present insights-informed creative, innovative solutions for older Australians, their families, carers, referrers and community stakeholders.
* Strong capability in delivering end-to-end marketing campaigns, including planning, execution, optimisation and performance measurement across paid, owned and earned channels.
* Skilled in managing and collaborating with internal teams and external agency partners to deliver cohesive, high-quality, integrated campaigns that are reflective of lived experience.
* Strong project management skills to ensure campaigns are delivered on time and to budget.
* Comprehensive technical knowledge of Marketing and Communications – ideally within an Australian aged community care setting, including an understanding of the aged care system and reform environment.
Benefits that act for you, while you act for humanity
Work flexibility: Australian Red Cross operates under a hybrid working model which includes one day on-site and two days from home, providing you more work/life balance.
Financial wellbeing: In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and get more from your salary. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills), up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.
Life, Health & Wellbeing: You can access a paid 'Me' day just for you and a wide range of other paid leave options. You can also tap into specialist health and wellbeing advice via our Employee Assistance Program (EAP) provider, Converge International.
Career development: Access to ongoing learning, training, and development.
Further information
This role is covered by the Social, Community, Home Care and Disability Services Industry Award – Level 6.
Red Cross strives to create a safe and inclusive culture with wellbeing at its centre. We embrace diversity and welcome Aboriginal and Torres Strait Islander people, and people with diverse lived experiences, abilities, genders, ethnicities, ages, and sexual orientations. We are a child safe organisation with zero tolerance of any harm to children. Our vision is to be trusted as the leading humanitarian organisation making a genuine difference in the lives of people and communities.
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