Campaign Specialist – Marketing Automation | 12-Month Contract
Sydney (Hybrid) | Working with one of Australia’s leading financial brands
Are you a hands‑on campaign builder who loves turning data and creative into seamless customer journeys? We’re looking for a Campaign Specialist to join the marketing team supporting one of Australia’s top financial institutions. You’ll take ownership of the end‑to‑end campaign process, from design and build through to optimisation, using tools such as Adobe Campaign or Salesforce Marketing Cloud to deliver personalised, compliant customer communications at scale.
What you’ll be doing
- Build, execute, and analyse data‑driven marketing campaigns from briefing to delivery
- Use your HTML and marketing automation expertise to develop and test personalised journeys
- Partner with internal stakeholders across product, data, legal, and marketing to ensure campaigns are accurate, compliant, and on brand
- Manage campaign timelines, approvals, and documentation within internal systems
- Collaborate with creative and media teams to deliver integrated campaigns across multiple touchpoints
- Present campaign performance results, insights, and optimisation recommendations
- Contribute to documentation and process improvement, ensuring best practices are captured and shared
What you’ll bring
- 5+ years’ experience building and executing campaigns in Adobe Campaign or Salesforce Marketing Cloud
- Strong HTML skills and attention to detail for flawless execution
- Experience in financial services or another regulated environment
- Understanding of customer lifecycle marketing and human‑centred design principles
- Exposure to digital marketing, website personalisation, or targeted marketing
- Strong analytical mindset — able to interpret performance data and identify actionable insights
- Experience working with or managing creative/media agencies
- Confident stakeholder manager with solid organisation and communication skills
- Familiarity with Agile tools (JIRA, Confluence); Pega experience a bonus
How to Apply
Apply directly to this job OR send your resume to
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