Join LawY as the 2IC to our Head of Marketing – a start‐up within an established global business shaping the future of AI in legal tech. The role is flexible, hybrid in Sydney – 2 days a week in the office.
About LawY
LawY is on a mission: to help legal professionals reclaim their time with AI they actually trust and that understands them. At LawY, you're not selling generic AI; you're helping legal professionals reclaim their time and deliver better outcomes for their clients and stakeholders. Built by lawyers, we've spent two years listening, learning, and evolving our AI‐native workspace. Now it's available as a standalone subscription, expanding from trusted legal research into drafting, contract intelligence, and matter analysis.
You'll be joining at the most exciting inflection point: we've proven product‐market fit, our users genuinely love what we've built, and we're scaling a solution that lawyers actually want to adopt. If you want to build something that genuinely helps people do meaningful work better, this is it.
What You'll Do
* Strategise, execute, optimise, and amplify end‐to‐end marketing campaigns across content, email, events, and partnerships to support both immediate sales goals and long‐term brand building.
* Manage stakeholders across functions, present to senior leadership when necessary, and confidently push back as needed to steer marketing decisions in the right direction.
* Champion our brand story by developing our voice, defining messaging, crafting compelling copy, and advocating consistency across internal teams and external partners.
* Collaborate extensively with product, engineering, ops, and the new sales function to drive key marketing objectives.
* Own the numbers through monitoring performance, advocating methodical testing and optimisation, and identifying new growth opportunities and channels.
* Assist with ad‐hoc marketing and support tasks across the team.
Qualifications
* 5–7 years of B2B marketing experience in a startup, scale‐up, agency, or tech environment where ambiguity and shifting goal posts are part of the job.
* Some team management experience.
* Generalist experience across multiple channels – paid, content, brand, events, email, and partnerships – rather than a single speciality.
* Track record of running campaigns end‐to‐end, from strategy through execution to measurement and optimisation.
* Proficiency in HubSpot, Webflow (or equivalents), and Adobe Creative Suite (or equivalents).
What You'll Bring
* Strong copywriting skills and a sharp eye for messaging, able to write for lawyers or any technical, sceptical audience and elevate the brand through the words on the page.
You Are The Type Of Person Who
* Does not have an ego – you're confident but collaborative, focused on team success over personal recognition.
* Is a self‐starter with strong initiative – you don't wait for instructions; you see what needs doing and make it happen.
* Has a hands‐on, get‐it‐done mindset – you're happy to roll up your sleeves and tackle any task, even the unglamorous ones, as long as it moves the needle.
* Is a relationship‐builder – you understand that business is built on connections and are naturally warm and personable, great at building rapport with new people and staying in touch with your network.
Benefits
* Work with a group of authentic, passionate people who love what they do.
* Flexible and hybrid working – we engage, share, and collaborate on ideas and workflows.
* Career and learning opportunities – we move fast and need smart people to get us where we're going.
* Well‐being support with additional time off, gym membership, and other perks.
* Access to LEAP Home – a program to support you in buying your primary residence.
#J-18808-Ljbffr