Manager, Brand Communications (Brand Media) (12-Month Contract)
Purpose & Overall Relevance for the Organization:
This role is pivotal in shaping and executing adidas' Brand Media strategy across the Pacific region. Reporting to the Senior Manager, Brand Communications, PR & Media, theManager, Brand Communications will drive the Pacific Brand Media strategy with a focus on key KPIs, strategic planning, and cross-market excellence.
You'll lead local media efforts, ensuring an integrated approach to planning and buying while acting as the main liaison for our media agency partnership.
Key Responsibilities:
Activate global media strategies tailored to priority moments in Australia and New Zealand.
Partner with Brand Communications teams to lead campaigns across key categories: Rugby, Outdoor, Originals, Running, Football, and Sportswear/Training.
Serve as the main contact for our media agency, managing all Brand Media-related initiatives.
Collaborate with Emerging Markets media teams to provide timely reporting and insights.
Contribute to asset creation and content development to amplify media impact.
Support DTC media goals, including local area marketing activations.
Manage and optimize the MAEX budget in line with internal protocols.
Ensure all media executions align with brand standards and guidelines.
Key Relationships:
adidas Pacific Brand Activation (Sports Marketing, Digital Marketing, Omni-Channel Marketing)
Wider adidas Pacific teams (HR, Customer Service, Finance, eCommerce, Retail)
Knowledge, Skills and Abilities:
Strong experience in media planning, buying, and campaign management.
Solid project management and cross-functional collaboration skills.
PR and media partnership experience highly regarded.
In-depth market and industry understanding.
Holistic marketing background across digital, brand, and PR.
Excellent interpersonal and stakeholder management abilities.
KPI's:
Effective and efficient use of MAEX (Marketing Budget).
Delivery against key Brand Media KPIs (Unaided Awareness, Reach, Frequency).
Successful strategy development and campaign execution across Pacific markets.
Requisite Education and Experience/Qualifications:
University degree in Business, Marketing, or Communications.
5–8 years of relevant experience in Brand Media, Digital Marketing, or Consumer Brand marketing.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
* COURAGE:Speak up when you see an opportunity; step up when you see a need..
* OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
* INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
* TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
* INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
* RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
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– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
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