We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
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Job Details
Kantar is the world's leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
At Kantar Consulting, we get out of bed to challenge clients to build brands that shift categories and shape culture. We are a growth strategy business that works with large multi-national companies helping them solve some of their most difficult growth problems. We are a world-class strategic marketing consultancy with insight at our heart, marrying rigorous consumer and cultural insight with world-class marketing thinking and deep client empathy to drive action for our clients. We focus on the WHERE TO PLAY and HOW TO WINtaking insight into strategy and strategy into action.
The Opportunity
We are looking for a bright, driven individual with a bendy brain to work and grow across a variety of different clients and work, but who will spend a significant amount of time on one of our biggest and most valued clients, Diageo. Our relationship with Diageo is strategic in nature and spans from consumer research & insights work to brand strategy, portfolio strategy, marketing capability and more. You will be a core member of the team that manages and delivers this relationship.
We are looking for someone who can start as an insightful analyst & manager of research and grow into a client role where you will manage relationships, lead workshops & presentations in client businesses. Along the way, you will be stretched and pushed as much as you are being coached and supported. This means looking beyond the obvious, joining the dots and making connections that will help businesses reframe opportunity.
To succeed in this role, we'll need you to:
- Bring a strong understanding of brands & marketing, with POV on what good looks like (and the confidence to share this with clients)
- Be able to analyse and delve into consumer research to unearth genuine insights as well as understand how clients can take action off the back of them
- Be a confident project manager able to organise and run research projects
- Moderate qualitative research including focus groups, online communities & interviews
- Be excited about working in the alcohol sector (as well as a variety of other clients)
As an example, these are some recent projects that are typical of the type of work we do:
- Running focus groups to build a brand positioning for a new to world brand
- Conducting trends research to inform portfolio planning & strategy
- Decoding coffee culture to better understand the growth of the espresso martini
- Running an ongoing online community with Gen Z consumers to co-create innovations and campaigns that cut-through with young people
As a guide, this role is perfect for someone with 2-3 years' experience in marketing, research, consulting or creative agency, but we especially welcome diverse & surprising backgrounds and will flex the role (including any necessary training) to fit the right person. Treat above as an outline of the role, not a shopping list of demands.
Why Kantar Consulting?
- Performance-based bonus system
- Leave entitlements including volunteering days, Summer Fridays, bonus lifestyle leave and a variety of personal leave entitlements
- Exposure to a variety of different industries, types of business challenge, world-class datasets & learning opportunities
- Training, development and mentorship from the experts in marketing, brand, research & strategy
- Hybrid & flexible work
Location
Sydney, Hickson RoadAustralia
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading org