Senior Coordinator, Culinary and Agritourism
* Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
* Clerk Grade 7/8 position with a salary range $113,574 - $125,720 per annum plus superannuation
* Ongoing role located in The Rocks, Sydney
About the role
This role sits within a team that supports NSW visitor economy businesses to create and grow high-quality visitor experiences through the NSW First Program. As the Senior Coordinator, Culinary and Agritourism, you will work closely with businesses across the state to provide practical advice, mentoring and market insights that help shape compelling food, drink and agritourism experiences aligned to consumer trends and visitor needs. You will also contribute to the development of category strategies and help identify opportunities to strengthen and grow NSW's culinary and agritourism offering.
The role combines stakeholder engagement and program delivery. You will analyse industry and consumer data, provide guidance to businesses, contribute to workshops and training resources, and support projects that improve capability across the sector. You will also work with internal and external stakeholders to respond to enquiries, share insights and support the ongoing development and promotion of visitor experiences across NSW.
About Destination NSW
Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.
See for further details.
About You
You bring experience in developing tourism products or visitor experiences, with the ability to use data and market insights to identify trends and opportunities. You are confident engaging with a wide range of stakeholders and can build strong working relationships while providing practical advice and support. Experience working with culinary or agritourism businesses, such as wineries, breweries, distilleries, farm stays or regional tourism operators, will be highly regarded, particularly where you have supported businesses to improve or grow their visitor experiences.
You are organised, adaptable and comfortable managing multiple priorities in a fast-paced environment. You have strong presentation and facilitation skills and are confident delivering workshops, mentoring sessions and industry presentations. You are also digitally confident, with experience developing guides, resources or online content that supports business capability. Most importantly, you are someone who can analyse information, think practically and work collaboratively to help deliver positive outcomes for visitor economy businesses across NSW.
To learn more about the role, please click here to download the role description.
How to Apply
Your application must include:
* an up-to-date resume (maximum 5 pages)
* and a cover letter (maximum 1 page) that details your capabilities and experience in relation to the above role.
Applications must be submitted via our recruitment portal; applications will not be accepted by email.
Closing Date: Thursday 28 May 2026 [10.00AM]
Contact: For any questions related to the role please contact Adriana Biuk, Manager Visitor Experience via
For any questions about the recruitment process or to discuss reasonable adjustments please contact Sally McRae, Talent Acquisition Partner via
Working at the Department of Creative Industries, Tourism, Hospitality and Sport
At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.
Together we:
* Create social and economic opportunities for the state
* Support the creation of jobs across the creative, visitor and night-time economies
* Prioritise First Nations artists, stories and culture
* Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
* Drive visitation through events, campaigns and visitor experience development
* Activate our night-time and creative economies to unlock unique precincts and community spaces
* Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
* Support NSW's key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state's diverse cultural assets and history.
We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.
A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.