About Varicon
Varicon is a connected cost and field management platform purpose-built for civil construction. We help contractors gain real-time visibility into their costs, field operations, and profitability — all in one place. Our platform is growing fast across Australia, and we're now looking for our first dedicated Marketing Manager to help shape how we tell our story and scale our growth.
The Role
This is a hands‑on marketing role for someone who loves to own the full funnel — from strategy and execution to tracking performance. You'll be our first full-time marketing hire, working directly with the founding team. You'll build on what's working, experiment with new channels, manage our freelancers (SEO, paid), and drive campaigns that generate demand and strengthen Varicon's brand presence in the civil construction market.
What You'll Do
* Lead all marketing efforts end‑to‑end: strategy, planning, execution, and performance tracking
* Manage and collaborate with existing freelancers handling SEO and performance marketing
* Own our content and communication across website, email, LinkedIn, and other digital channels
* Plan and execute lead generation campaigns targeting construction businesses across Australia
* Collaborate with sales to refine messaging, create marketing collateral, and nurture leads through the funnel
* Manage marketing operations with the support of our junior marketing ops team member
* Work with the founders on brand positioning, storytelling, and campaign ideas that stand out in a traditional industry
* Track ROI across all channels and continuously optimise based on data and outcomes
* Build and maintain our website, analytics setup, and marketing tech stack as we scale
What We're Looking For
* 4–6 years of experience in B2B marketing (preferably SaaS or tech)
* Hands‑on experience across multiple channels (email, paid, SEO, social, content, events)
* Strong copywriting and storytelling ability, especially for technical or complex products
* Experience managing freelancers, agencies, or contractors
* Comfortable working in a fast‑paced environment with a lot of autonomy
* Data‑driven mindset — you care about performance, not just activity
* Bonus: Experience marketing to the construction or industrial sector
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