MANAGER REGIONAL
* Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
* Clerk Grade 9/10 position with a salary range $129,464 to $142,665 per annum plus superannuation
* Ongoing role located in The Rocks, Sydney
About the role
As Manager Regional for Destination NSW, you will play a central role in driving the growth and resilience of the regional visitor economy. Working in alignment with by the NSW Visitor Economy Strategy 2035, you will lead the delivery and continuous improvement of initiatives that strengthen regional tourism outcomes and industry capability.
A key responsibility of this role is leading the Business Events NSW program, including business development activity and delivery of its flagship initiatives. You will ensure the program is strategically positioned, industry-responsive, and effectively contributes to increased visitation and economic benefit for regional NSW.
You will also monitor and interpret trends across the wider regional visitor economy and the business events sector – identifying emerging opportunities, anticipating market shifts, and informing strategic decisions that help keep NSW ahead of the curve.
About you
You are an experienced leader with a demonstrated ability to deliver complex programs within tight timeframes. You bring strong criticalthinking capability and experience analysing complex information to develop practical, evidence based solutions.
You will excel in this role if you have:
* Proven experience managing or coordinating multi‑stream programs in a dynamic environment
* Strong skills in market intelligence, trend analysis and data interpretation
* A proactive, collaborative approach to stakeholder engagement
* The ability to anticipate industry developments and respond effectively to regulatory or market changes
* Experience in business development or partnership‑focused program delivery, ideally within tourism, events or related sectors
Your ability to translate insights into actionable strategy and stakeholder‑ready advice will be key to success in this role.
For any questions related to the role please contact Mitchell Gunn, Associate Director, Regional via
About Destination NSW
Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.
See for further details.
To learn more about the role, please click here to download the role description.
How to Apply
Your application must include a cover letter (maximum 2 pages) and an up-to-date resume (maximum 5 pages) that details your capabilities and experience in relation to the above role. Applications must be submitted via our recruitment portal; applications will not be accepted by email.
Closing Date: Tuesday 27 January 2026 [10.00AM]
Contact: Sally McRae, Talent Acquisition Partner via
Working at the Department of Creative Industries, Tourism, Hospitality and Sport
At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.
Together we:
* Create social and economic opportunities for the state
* Support the creation of jobs across the creative, visitor and night-time economies
* Prioritise First Nations artists, stories and culture
* Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
* Drive visitation through events, campaigns and visitor experience development
* Activate our night-time and creative economies to unlock unique precincts and community spaces
* Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
* Support NSW's key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state's diverse cultural assets and history.
We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.
A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.