Love leading teams and driving big-picture growth? Help shape the future of a global eCommerce brand, with real autonomy, impact and uncapped earning potential. $180k+ base + performance bonus
About Us
The Salty Fox is Australia's leading online retailer of Apple Watch bands & accessories. From our base in Williamstown North, we sell locally and internationally and are on a mission to build a scalable global brand known for quality products and outstanding customer experience.
We're a small, fast-moving team with big growth ambitions, and we're now looking for a General Manager to help take the business to the next level.
The Role
As General Manager, you will be responsible for running and growing the business. You'll work closely with the Founder on strategy, partner with the existing team to improve systems and processes, and execute initiatives that drive sales growth in Australia and overseas.
This is a hands-on leadership role, ideal for someone who enjoys wearing multiple hats, making decisions, and turning strategy into action.
Must Haves
To be successful in this role, you will have:
* 5+ years experience in eCommerce or online retail
* Leadership experience(leading a team of 5+)
* Strong data & analytical skillswith confidence using metrics to drive decisions
* Experience scaling operations and improving processes/systems
* Strong commercial and financial capability, including budget management and a focus on maintaining profitability as the business grows
Key Responsibilities Team & Operations
* Lead and manage a small team across marketing, operations, customer service, inventory management, product development, and warehouse operations
* Ensure day-to-day operations run smoothly and efficiently
* Improve internal processes, workflows, and communication across teams
* Set clear priorities, KPIs, and accountability
* Work with the marketing team to grow online sales locally and internationally
* Help execute plans to expand product categories locally and scale international sales via 3PL providers
* Identify new opportunities for expansion including new channels and partnerships
* Analyse sales data and customer insights to inform decisions
* Support product launches, promotions, and growth initiatives
* Translate the Founder's vision into practical plans and actions
* Build scalable systems to support growth
* Balance short-term execution with long-term business improvement
* Own and improve business performance across revenue, margin, costs and profitability
* Contribute ideas and take ownership of outcomes
About You
You're likely someone who:
* Lives and breathes eCommerce
* Enjoys leading and developing people
* Is comfortable with both strategy and hands‐on execution
* Understands online retail operations (advertising, website UX & conversion, inventory and fulfilment)
* Is commercially minded and data-driven
* Communicates clearly and confidently
* Thrives in a fast-moving, growing business environment
Experience with international sales is a bonus but not essential.
Why Join The Salty Fox?
* Key leadership role in a growing brand
* Work directly with the Founder and influence real decisions
* Supportive, down‐to‐earth team culture
* Help build an Australian brand on a global stage
How To Apply
Please submit your resume and a short cover letter explaining:
* Why you're interested in The Salty Fox
* Your experience leading teams and growing businesses
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