Associate Director, Brand, Marketing and Growth
Join to apply for the Associate Director, Brand, Marketing and Growth role at Edith Cowan University
Are you ready to belong to a dynamic community where courage, creativity, and optimism are essential elements of our DNA? At ECU we’re inspired by the incredible achievements of Edith Cowan, the first woman elected to an Australian parliament and a lifelong champion of education. Empowered by her legacy, we’re united in our vision to lead the sector in educational experience and expand our impact through world‑class research.
We bring ECU’s story to life, so ECU is seen, chosen and valued. This commitment is reflected in everything we do across engagement, events, communications, brand, marketing, and customer experience. Our work plays a critical role in enhancing the University’s reputation by shaping how ECU is perceived and experienced by its many audiences.
About the Opportunity
The Associate Director, Brand, Marketing and Growth is a key leadership position reporting to the Chief Growth Officer, leading a large team of strategic marketing and creative professionals responsible for ECU’s brand, campaigns, insights, future student events and growth strategies.
Key Responsibilities
- Provide strategic leadership for ECU’s brand, marketing and growth portfolio, driving awareness, consideration and preference.
- Develop and deliver integrated, data‑led marketing strategies across the full marketing mix and campaigns that attract, convert and retain students.
- Lead ECU’s brand positioning, paid media, tactical campaigns and sponsorship strategies, ensuring a cohesive and compelling presence across all channels.
- Use market insights, analytics and research to inform decisions, optimise performance and strengthen ECU’s competitive position, across the full customer journey.
- Build strong, collaborative partnerships with internal stakeholders, and lead a Business Partnering team that provide trusted strategic advice to Schools and Centres, build strategic marketing plans and bring alignment across initiatives.
- Plan and deliver targeted future student engagement events and a student ambassador program to build consideration with key audiences, such as high schools.
- Lead and inspire a team of marketing and creative professionals, fostering a culture of accountability, innovation and high performance.
- Oversee budgets, supplier partnerships and operational planning to ensure best‑practice execution and delivery of ECU’s marketing objectives.
About you
You’re a collaborative and commercially minded marketing leader who turns insight into impact. You’ll bring:
- Extensive experience in brand, marketing and campaign strategy within a large or complex organisation; experience in higher education will be advantageous but is not essential.
- Expertise in strategic brand development and integrated marketing campaigns spanning the full media mix.
- Solid capability in market analytics, insights and performance reporting across the full customer journey to inform decision‑making and ROI.
- Excellent stakeholder engagement skills, building strong partnerships across internal teams, agencies and suppliers.
- A leadership style that develops high‑performing teams and embeds accountability, innovation and collaboration.
Benefits of working at ECU
At ECU we’re committed to fostering a positive employment experience and believe this is fundamental to the success and satisfaction of our employees. Growth and development matter here, because we recognise people are at the centre of everything we do. Our thriving work culture is guided by the ECU values and complemented by a range of employee benefits; visit our website to read about flexible working arrangements, generous leave entitlements, our commitment to Wellbeing, exclusive corporate discounts and industry‑leading superannuation.
Contact
Ashe Munro Recruitment are proudly partnering with Edith Cowan University (ECU) to appoint this key leadership role. For any questions or a confidential discussion, contact Laura Ashe on 0432 603 981 or
Application Process
Click the Apply Now button to submit your application (resume and a 2-page cover letter outlining your interest and suitability for the role).
Advert Closure
Applications close Wednesday 26 November 2025 at 11:30pm AWST.
ECU reserves the right to close the advertisement before the stated closing date, and encourage applicants to submit their applications early.
PLEASE NOTE: APPLICATIONS WILL ONLY BE ACCEPTED FROM CANDIDATES WHO HAVE THE RELEVANT WORKING RIGHTS TO FILL THIS POSITION.
ECU is a diverse and inclusive workplace with specific strategies and initiatives in place to address underrepresentation of specific groups. We strongly encourage applications from the Aboriginal and Torres Strait Islander community.
We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, age and faith. For more information on our commitment to equity and diversity, please visit our Inclusive Workplace website.
At ECU, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively encourage people with disability to apply to ECU. To discuss how we can support adjustment requirements, please contact the person listed above.
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