Job Opportunity: Digital Marketing Strategist
The role of a Digital Marketing Strategist is pivotal in crafting and executing engaging marketing plans across multiple channels, including digital, SEO, radio, out-of-home, and other platforms.
Key Responsibilities:
* Digital Marketing & SEO:
Develop, implement, and optimize digital marketing strategies to drive adoption, fundraising, advocacy growth, and Op Shop visitation.
* Campaign Delivery:
Produce high-quality content, lead the digital component of campaigns, and analyze results to track performance and measure success against key performance indicators (KPIs).
* General Support:
Assist the Marketing & Communications Manager with campaign delivery, maintain asset libraries, and support cross-department requests.
Requirements:
* Qualifications:
A degree in Marketing, Communications, or a related field;
a strong understanding of digital marketing principles and practices;
excellent analytical and problem-solving skills;
a proven track record in developing and implementing successful digital marketing campaigns.
* Skills:
Strong knowledge of social media platforms;
experience with Google Ads and SEO;
proficiency in content management systems (CMS) and email marketing tools;
outstanding communication and project management skills.