Description
Amazon MGM Studios is seeking a dynamic Marketing Manager to design and implement innovative marketing campaigns for our theatrical releases for Australia and New Zealand. Reporting to the Head of Theatrical Marketing (Australia, NZ & Asia), this role combines analytical prowess with creative vision to develop strategies that drive audience engagement and box office performance.
Key job responsibilities
Strategy & Planning
Develop comprehensive marketing strategies and activation plans for high-profile theatrical film campaigns Manage and optimise marketing budgets for assigned titles Analyse market trends and audience insights to refine campaign positioning Establish and monitor campaign KPIs and success metrics in collaboration with senior leadership Drive innovation in audience engagement strategies and emerging technologies
Creative Execution
Lead creative direction across all marketing assets and brand touchpoints Oversee localisation of marketing materials and coordinate with International teams to optimise and customise for local market Maintain brand consistency while ensuring maximum creative impact Direct and manage relationships with external creative partners
Media & Partnerships
Develop and execute comprehensive strategic media plans spanning traditional, digital and emerging platforms for assigned films Collaborate with media agencies on campaign optimisation Foster strategic brand, media and co-promotional partnerships Align with International Media lead on best practices
Experiential Marketing & Events
Spearhead special projects and events to drive awareness Manage external agencies and stakeholders in campaign execution
Cross-Functional Leadership
Partner with Content Manager on campaign development Coordinate with key stakeholders including distribution, PR, digital, and international teams Ensure optimal theatrical visibility through distribution channels Provide creative leadership and inspire innovative solutions
Basic Qualifications
5+ years experience in theatrical marketing, or high-profile content marketing within the entertainment, media or creative industries Experience in end-to-end campaign development Experience in traditional and digital advertising channels Strong stakeholder management and cross-functional collaboration skills Excellence in communication, presentation, and organization
Preferred Qualifications
Outstanding problem-solving capabilities Confident group presenter and collaborator Strong verbal and written communication skills Creative thinking and innovative approach to campaigns Adaptability and superior multitasking abilities Passionate knowledge of media, movies, and entertainment Bachelor's degree in marketing, business, or related field
Acknowledgement Of Country
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE Statement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Company - Amazon Support Services Pty Ltd
Job ID: A3146388