BE THE DIFFERENCE At AIA we don't simply believe in being 'the best'. We believe in better – because there's no limit to how far 'better' can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.
Opportunity
We are now searching for a talented Marketing Specialist to join the AIA Group and Retail Insurance team for a 12-month max-term contract in either Melbourne or Sydney. You will support our Group and Retail insurance marketing team to deliver on the strategic marketing plans across these segments, including:
* Support retention and strategic growth
* Strengthen partner engagement
* Bring AIA's core value propositions to life
* Meet key financial metrics
Responsibilities
To do this successfully you will:
* Create and execute communications, including copywriting, briefing creative services, technology, and digital teams, covering thought leadership, wellbeing propositions, product enhancements, and other mandatory communications.
* Create, manage, and drive delivery of all supporting collateral, including product benefits, fact sheets, proposition flyers/guides, and related digital content.
* Support the marketing team on initiatives to drive acquisition, retention and improved education for partners and customers, ensuring communications are clear, consistent, well executed and aligned to AIA values.
* Execute CVP expression and market messaging and hierarchies.
* Proactively identify opportunities to harmonise communications against value propositions, specifically demonstrating use of customer insights and segmentation.
* Maintain brand guidelines, creative platforms and messaging to ensure effective and consistent marketing execution.
* Keep up to date and understand the super and insurance environment to strategically communicate AIA messaging and thought leadership.
* Monitor campaign performance in relation to targets and financial forecasts on a regular basis, highlighting deviations and recommending and implementing solutions to ensure objectives/targets are met.
Qualifications
* Talented marketing professional with experience working in a large and complex organisation, preferably with experience in insurance or wider financial services industries.
* Natural communicator with the ability to manage and build effective relationships with a broad range of stakeholders.
* Ability to think on your feet, with an attention to detail that is second to none and managing priorities with ease.
* Passionate about health and wellness and motivated by our purpose to help people embrace Healthier, Longer, Better Lives.
Why Choose AIA
At AIA, we've made a promise to help people live healthier, longer, better lives. We offer:
* Access to training and development to build on your current skills.
* Career development through internal mobility opportunities.
* Work for a business helping millions of Australians and make a difference to someone's life everyday.
* Additional leave days a year to recharge and refresh yourself.
* Wonderful Health and Wellbeing initiatives that support you.
* Supportive and inclusive managers.
We are proud that this difference has been recognised in the 2024 ANZIIF awards by being named Life Insurance Company of the Year.
applications close Friday 5th June 2026
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