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Urth designs premium photography gear to help people see the world with clarity - and connect with it more deeply. We're an Australian-based brand shipping globally from hubs in APAC, Europe, and North America. With strong momentum and a loyal creative audience, we're aiming to triple our growth over the next three years.
Why we need you
As we grow from a beloved niche into a global creative brand, we're looking for a senior marketer to lead our global marketing efforts across B2C and B2B. You'll work closely with our in-house Creative team and channel leads to drive our global marketing efforts and take Urth to the next level. This is a hands-on role where you will be setting the strategy and implementing it, in Shopify, Klaviyo and Meta daily, and coordinating the team to deliver your vision.
What you'll lead
* Develop and maintain Urth's global marketing calendar across all channels, rolled out across Shopify, Wholesale and Amazon, encompassing product launches, brand campaigns, events, and sale events.
Campaign Development & Execution
* Create integrated campaigns and detailed execution plans, coordinating planning and execution with internal Creative, Performance Marketing, Amazon and Wholesale teams.
* Collaborate with the Creative team on creative ideation, briefing, concepting, in-house and external content creation, campaign shoots, and project management.
* Drive campaign execution across the team to deliver flawless, memorable and aspirational campaigns that engage our community and build Urth into an internationally recognised photography brand.
* Track campaign performance, prepare monthly/campaign reporting and refine marketing approaches and drive commercial growth.
eCommerce & Digital Experience
* Manage our Shopify stores operations to ensure optimal performance and conversion rates, manage merchandising, rollout campaign related changes.
* Architect, create and monitor connected journeys across channels to deliver a seamless user experience (including social, search, Shopify, and email).
* Own and manage Shopify channel performance, ensuring revenue growth, marketing efficiency, and profitability targets are achieved.
CRM & Customer Retention
* Own Klaviyo, delivering campaigns over email and SMS, lifecycle marketing and optimising flows through advanced audience segmentation and personalization.
* Monitor, report on and optimise campaign and flow revenue, retention, and LTV.
Meta
* Own creative and campaign strategy for Meta Ads, working closely with Performance Marketing who will manage scaling/optimisation. Brief our internal Creative team on new ads and optimisations to achieve brand awareness, marketing efficiency, revenue and profitability targets are achieved.
Protect and elevate the brand
* Ensure all marketing touch points maintain brand voice, tone, aesthetic, and storytelling standards.
Team Development
* As Urth scales, you'll play a pivotal role in shaping the marketing team structure and mentoring new hires.
What we're looking for:
* Bring 6+ yrs in marketing and eCommerce for a design-led consumer brand.
* A track record of creating and implementing marketing plans that transform brand and business performance.
* Deep familiarity with photography culture and content - it's important that you speak the language of our audience.
* Demonstrated proficiency coordinating teams such as Performance Marketing, Creative, Wholesale, Product and Operations teams to deliver high impact, memorable campaigns on time.
* A creative marketer with both a strong visual eye and excellent written communication skills able to collaborate with design teams and craft compelling messaging.
* Platform expertise with an ability to interpret eCommerce, email, and social media metrics and optimize performance based on data.
* Self-motivated and detail-oriented with a proven track record of managing multiple projects, meeting deadlines, and independently solving challenges.
* Thrive in fast-paced environments and enjoy working cross-functionally.
* Are excited to help shape a growing creative brand and community from the inside.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Sales and Business Development
* Industries
Retail
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