At Tag, we bring big ideas to life as an integrated creative, content and channel activation partner to brands all over the globe. We help our clients to stand out and sell more by providing end‑to‑end marketing solutions that see our teams originate, craft, amplify and reimagine content across all channels and platforms.
Why Join?
This is an opportunity to join one of Tag’s fasted growing regions globally. Our teams based across Sydney and Melbourne pride ourselves on our core values of integrity, innovation, trust, sustainability, growth, and accountability.
We realise these are easy to say but below is a snapshot of what this looks like each day here at Tag:
* 50% of our leadership team is female.
* 14% of our team have grown their careers from internship positions.
* 86% team retention over the past twelve months
* Strong career growth opportunities with twenty‑five promotions in the past twelve months
* 3x official charity partners we have donated $30,000 in money and time
* DE&I Council organises regular events and social activities.
What we offer
* Hybrid and flexible working
* An inclusive parental leave policy
* Investment in internal and external training opportunities
* A structured global mentoring program
Role Overview
The Retail Group Account Director role is for an experienced client leader with a proven track record in driving strategic partnerships, exceptional delivery, and commercial growth across retail and shopper marketing environments. You will oversee a portfolio of leading retail and brand clients across Australia and New Zealand, ensuring world‑class creative and operational excellence across all channels — from in‑store to integrated campaign activations.
You will lead a team responsible for delivering impactful, insight‑driven retail campaigns, ensuring all work aligns with client business objectives, consumer behaviour, and the evolving retail landscape. The development focus for this role is to deepen your involvement in overall business strategy — shaping how we integrate creative, production, and retail experience capabilities to deliver end‑to‑end solutions that drive measurable growth.
You will work closely with the regional leadership team to elevate client partnerships, foster a high‑performance culture, and contribute to the commercial success and strategic evolution of the retail business.
Key Responsibilities
* Act as the senior agency partner and key point of escalation for all retail and brand client relationships.
* Lead and inspire account teams to deliver exceptional retail and shopper marketing campaigns aligned with strategic and commercial priorities.
* Serve as a brand and retail guardian, ensuring every campaign enhances brand presence and drives in‑store engagement.
* Identify and convert opportunities for organic client growth across multiple retail and product categories.
* Lead client planning sessions, quarterly business reviews, and feedback discussions to shape future strategic direction.
* Confidently articulate the full retail and creative service offering, including design, production, shopper strategy, and digital activation.
* Maintain strong commercial oversight, managing budgets, profitability, and client growth plans across the portfolio.
* Oversee the delivery of complex, multi‑channel retail campaigns with operational excellence and measurable outcomes.
* Lead and coach a high‑performing team, ensuring development plans are in place and best‑practice processes are followed across every project.
* Drive strategic priorities and growth initiatives across key retail accounts in collaboration with regional leadership.
* Support the commercial success of each client partnership through proactive problem‑solving and escalation management.
* Build a culture of excellence, collaboration, and accountability within the account and delivery teams.
* Partner closely with creative, retail design, and production teams to ensure seamless integration across disciplines.
* Lead innovation within retail marketing, identifying opportunities to enhance the shopper experience and optimise campaign performance.
* Confidently lead performance and financial reporting to regional leadership teams.
* Mentor and develop emerging leaders within the retail account management team.
* Stay ahead of retail trends, consumer insights, and emerging technologies to inform strategic recommendations and client growth.
This job description outlines the duties and responsibilities of the role and the necessary skills and knowledge required to perform them as of the date it was created. Tag accepts that this job description may change as the role evolves and the individual may be asked to support other duties as required.
How to apply
If the above sounds right for you, simply click on "Easy Apply" and provide us with your full resume and salary expectations.
Don’t let self‑doubt get in the way of what could be a great opportunity. We know from research that many women and people from diverse backgrounds may not put themselves forward unless they believe they tick every box.
If this job description doesn’t quite fit your experience, but you have an appetite to be part of Tag, please do still get in touch. We are always keen to meet with talented individuals from across our industry.
All information provided will be treated in strict confidence and used solely for recruitment purposes.
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