About Us
Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC.
The next step in your career starts here…
The Sales Manager - Market is a pivotal member of our Sales Leadership team who is responsible for leading the implementation of sales objectives and strategies aimed at empowering a highly capable and agile team of strategic salespeople to cut through competitors, develop uncompromising business relationships, identify, and win new business opportunities and generate stronger growth with our key customers. The key focus and major component of the role is to be within the field actively leading the sales team as well as actively selling. The Sales Manager will ensure every Major Account Manager is armed with a strong, innovative, and agile strategic account plan for execution and readiness to win and outperform competitors.
A Typical Day Will Include
Lead from the front: Champion our Safety-First culture across all customer and team interactions. Drive team performance: Motivate and guide a geographically dispersed team to achieve sales targets, increase market share, and execute strategic growth plans. Be in the field: Spend the majority of your time with the team and customers — influencing key decision-makers, identifying growth opportunities, and closing deals. Sales strategy execution: Implement targeted strategic account plans that strengthen relationships, outpace competitors, and maximise revenue. Customer engagement: Build and maintain strong business partnerships with key accounts, understanding customer needs and delivering value-based solutions. Data-driven leadership: Leverage CRM insights and sales data to track activity, identify trends, and improve team productivity. Win new business: Lead the pursuit of new opportunities and oversee the delivery of commercially sound, customer-centric solutions. Drive brand strength: Collaborate with marketing to implement campaigns and brand strategies that enhance our presence in the market. Embed sales excellence: Ensure the team rigorously delivers the Coates value proposition and consistently communicates our competitive edge.
What You’ll Get In Return
We provide our team with a wide range of perks and benefits, including:
Development and career progression pathways Access to our employee discounts, benefits and wellbeing program Purchased additional leave program Novated leasing and salary sacrifice 12 weeks Paid Parental Leave in addition to government parental leave scheme Volunteering opportunities through the Coates Foundation
What You’ll Bring To The Role
10+ years’ experience in sales and major account management, ideally in industrial, construction, or B2B sectors. Proven ability to lead and develop a large, high-performing field sales team. Strong experience in strategic selling, negotiation, and influencing across all levels. Demonstrated success in developing and executing strategic account plans. Outstanding commercial acumen and business planning skills. Advanced stakeholder engagement and communication capabilities. Tech-savvy, with experience using CRM and sales enablement tools to drive performance
Looking for more reasons to join Coates?
At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.
We’re proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation. We also provide opportunities for growth through our leadership and development programs.
But our impact doesn't stop there. Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all.
Visit to learn more about our values and opportunities.
Unlock your next career opportunity – apply today!
Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.
Coates. Equipped for you.