We are a fast-growing lash and cosmetics brand stocked online and expanding into department stores and major retail. Our products are loved by customers, creators and professionals, and we’re now ready to take our brand presence to the next level.
We are looking for an experienced, creative and highly strategic Influencer & Growth Marketing Manager who understands how to build genuine brand love through organic social content, influencer partnerships and affiliate marketing – not just paid ads. This role is for someone who knows how to turn strong relationships and high-engagement content into real growth across web, social and retail.
You will work closely with the Founder and leadership team to shape the brand’s voice, grow our influencer network, and build powerful collaborations that drive awareness, credibility and sales both online and in-store.
This is not a traditional “social media posting” role. It’s about building influence, community, and long-term brand value.
Key Responsibilities
• Build and manage a strong influencer and creator network (micro to major creators)
• Develop and execute influencer seeding, PR drops and gifting strategies
• Create and scale an affiliate marketing program with high-performing partners
• Build long-term relationships with influencers, creators and aligned beauty brands
• Plan and execute high-engagement organic social content (Instagram, TikTok, Reels)
• Create creative content: UGC, reels, campaigns, product launches
• Create content strategies that support Amazon growth and department store visibility
• Identify trends and viral formats and adapt them to suit our brand aesthetic
• Lead collaborations with complementary brands and retailers
• Drive brand presence inside department stores through influencer and creator exposure
• Track influencer performance, engagement, conversions and ROI
• Support Amazon growth strategies with influencer-led content and campaigns
• Maintain premium brand consistency across all platforms
• Work alongside the Founder to build long-term growth strategies, not just short-term campaigns
What We’re Looking For
• Proven experience in influencer marketing and affiliate marketing (beauty preferred)
• Strong track record of creating high-engagement organic content (not just paid ads)
• Deep understanding of Instagram, TikTok and creator-led growth
• Experience working with brands stocked in retail or Amazon is highly regarded
• Exceptional relationship-building skills
• Creative eye for luxury, beauty and branding
• Strategic mindset with hands-on execution ability
• Highly organised, proactive and commercially minded
• Passion for building brands that people genuinely love
Bonus Points
• Experience creating beauty content and influcne marketing
• Existing influencer/creator network
• Beauty or cosmetics industry experience
• PR, seeding or brand collaboration experience
Why Join Us
You’ll be stepping into a brand that is already gaining serious momentum, with expansion into major retailers and global platforms. This role gives you the opportunity to build something meaningful, shape a brand’s public presence, and be part of a growth story from the inside.
If you thrive on creativity, relationships, strategy and building influence the traditional way – through trust, authenticity and beautiful content – this is your role.