Job Title: Lead Digital Analyst
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The Lead Digital Analyst will be responsible for driving insights that shape our digital experience, optimising conversion, and supporting business goals.
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Key Responsibilities:
* Leading and mentoring a high-performing digital analytics team and providing guidance to data analysts working within the Digital Experience domain.
* Embedding analytics as a core capability in digital product delivery, influencing roadmaps, prioritisation, and optimisation.
* Partnering cross-functionally with product, UX, marketing, and technology teams to align analytics with shared outcomes.
* Ensuring data quality and governance, overseeing tracking, tagging, and measurement standards across digital platforms.
* Translating data into action, using storytelling and visualisation to present insights and influence decision-making at all levels.
* Shaping strategic direction, managing the analytics roadmap and representing needs in platform planning.
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Requirements:
* A natural leader who inspires and empowers others, builds strong relationships, and thrives in collaborative environments with the ability to embed analytics in decision-making processes.
* Relevant tertiary qualifications in fields such as Mathematics, Data Science, Economics or similar, or equivalent hands-on experience in digital analytics.
* Google Individual Qualifications and technical proficiency across Google Analytics, Google Tag Manager, and data visualisation tools (e.g. Power BI, Looker Studio).
* Significant experience in digital or data analytics within large, complex, or multi-brand environments, with a strong grasp of web and app behaviour analysis.
* Working knowledge of SQL and Excel, with familiarity in Python or R a bonus.
* A solid understanding of segmentation, funnel analysis, and A/B testing.
* Proven ability to translate complex data into clear, actionable insights, with strong data storytelling and visualisation skills tailored to diverse stakeholders.
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