The Babybee Group is one of Australia’s fastest-growing baby brands, trusted by thousands of families every year. In 2026, we’ll deliver our biggest-ever Expo program — 30 national events — and we’re seeking an experienced leader to take ownership of this program and our Melbourne showroom.
About the role
As our Expo & Showroom Manager, you’ll oversee the end-to-end delivery of The Babybee Group’s national Expo program while managing our Melbourne showroom operations. This is a hands-on, mid–senior leadership role combining strategy, operations, and people management.
You’ll own logistics, work with event partners, and hire and lead a national pool of trained staff to ensure The Babybee Group delivers world-class brand experiences. With monthly interstate travel (typically weekends), you’ll be on the ground driving standards and inspiring your team.
This is a highly visible, business-critical role where success is measured not just in flawless execution, but in driving customer conversion, margin impact, and brand reputation.
What you’ll do
- Own and deliver The Babybee Group’s national Expo program.
- Manage logistics, freight, stand builds, and on-site operations.
- Lead Melbourne showroom operations and customer journey design.
- Recruit, train, and manage up to 20 Expo and showroom staff.
- Collaborate with Marketing, Ops, and Customer Service to align execution.
- Manage budgets, track ROI, and report on performance.
- Share customer and market insights to guide broader business decisions.
What we’re looking for
- Proven experience leading large-scale events, retail activations, or experiential programs.
- Robust leadership and coaching skills with experience managing both permanent and casual staff.
- Excellent stakeholder management and negotiation skills with vendors and partners.
- Commercial acumen and experience managing six-figure budgets with accountability for ROI.
- Data-driven, using insights to optimise performance, attachment rates, and customer experience.
- Familiarity with event or project management tools (e.g., Asana, Trello, Airtable).
- Calm under pressure, adaptable, and hands-on in fast-moving environments.
- High EQ and excellent communication skills, able to influence across all levels.
- Passion for delivering standout customer experiences and genuine interest in the parenting category.
- Availability to work weekends and travel interstate monthly.
Why join The Babybee Group?
- Be part of one of Australia’s fastest-growing baby brands.
- Lead a high-visibility, business-critical national program.
- Opportunity to shape and scale The Babybee Group most important growth channel.
- Supportive, collaborative culture that values innovation, ownership, and results.
Please submit your application (resume + cover letter) to
#J-18808-Ljbffr
📌 EXPO & showroom event manager
🏢 Babybee Prams
📍 Melbourne