Senior Leader Opportunity
Our organization is seeking an exceptional senior leader to fill the role of Head of Brand, Sponsorships and PR. This is a high-profile position that leads brand sponsorship public relations strategy for Australia's most recognized financial services brands.
The ideal candidate will possess strong leadership experience, guiding teams and managing cross-functional relationships to drive strategic initiatives success. They will also have proven success in leading high-profile brand campaigns across various channels.
* Brand: Execute comprehensive brand strategy overseeing multi-channel campaigns TV radio digital outdoor cinema ensuring all major brand initiatives align with business objectives deliver ROI.
* Sponsorships: Develop implement multi-year sponsorship strategy managing high-value sports partnerships driving impactful activations elevating brand exposure deepening customer engagement.
* Public Relations: Lead proactive reactive PR strategies protecting enhancing brand reputation manage high-profile issues drive media engagement providing strategic communication advice to senior leaders.
* Leadership Governance: Embed best practice governance risk compliance across all activities lead coach inspire team fostering culture accountability innovation continuous improvement.
* Collaboration Innovation: Collaborate cross-functionally product underwriting wider marketing teams leverage data-driven insights new technologies including AI tools innovate optimize impact productivity.
The successful candidate will have a track record of operating complex highly regulated industries with experience in financial services being highly regarded. They will also possess exceptional stakeholder engagement skills influencing executive board level and strong commercial acumen advanced skills budgeting reporting measuring ROI.
Requirements:
* 10+ years senior experience brand marketing ATL campaigns.
* Strong leadership experience guiding team managing cross-functional relationships driving strategic initiatives success.
* Proven success leading high-profile brand campaigns TV outdoor cinema digital radio.
* Hands-on experience managing sports sponsorships delivering impactful activations.
* Strong PR experience proactive storytelling crisis/issues management.
* Track record operating complex highly regulated industries financial services experience highly regarded.
* Exceptional stakeholder engagement skills influencing executive board level.
* Strong commercial acumen advanced skills budgeting reporting measuring ROI.
* Tertiary qualification marketing business related discipline.